Performance Marketing Specialist

Manitoba
The Dufresne Group Home Office
147 Commerce Drive
Winnipeg, MB , CAN

The Dufresne Group is currently seeking a Performance Marketing Specialist for our Dufresne Marketing Team. This role is located on a hybrid basis at our Home Office at 147 Commerce Drive in Winnipeg.

As the Performance Marketing Specialist, you will be a dynamic and data-driven role created to manage and optimize our PPC campaigns and social media presence. You will have a strong understanding of digital advertising, analytics, and content strategy, with the ability to translate business goals into effective online marketing campaigns.

• Market competitive salary commensurate with experience
• Comprehensive benefits plan and excellent employee discounts;
• Employer Sponsored Retirement Savings Plan;
• Career growth and continuous development;
• Respectful and family-oriented working environment with strong company values;
• The opportunity to work for one of Canada’s Best Managed Companies.

• Plan execute, and optimize PPC campaigns across Google Ads, Bing, and other platforms.
• Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
• Monitor daily budgets, bids, and conversions to ensure ROI targets are met.
• Analyze performance data and prepare regular reports with insights and recommendations.
• Stay up to date with platform changes, new tools, and industry best practices
• Develop and implement social media strategies aligned with business objectives.
• Manage and grow company profiles across key platforms (Facebook, Instagram, Linked In, X/Twitter, Tik Tok, etc.).
• Create engaging, on-brand content (graphics, videos, posts, stories, etc.).
• Plan and manage paid social campaigns, optimizing for engagement, reach, and conversions.
• Track performance metrics (engagement, reach, CTR, conversions) and report results.
• Collaborate with design, sales, and content teams to ensure consistent messaging

• 2 - 4 years of experience managing PPC and/or paid social media campaigns.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager.
• Strong understanding of SEO principles, conversion tracking, and audience targeting.
• Excellent analytical and reporting skills; proficiency with Excel or Google Sheets.
• Creative mindset with a strong eye for design and messaging.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Combination of education and experience will be considered.