Global Brand Manager; Communication Lead), Diplomatico

Global Brand Manager (Communication Lead), Diplomatico

Meaningful Work From Day One You will orchestrate Diplomático's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.

This working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.

• Leads the development and execution of the global communications strategy and integrated media plans.
• Serves as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).
• Spearheads the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.
• Provides visionary guidance for the global adaptation and creation of all advertising creative and content strategies.
• Oversees the performance measurement and analysis of all global communications initiatives, driving continuous optimization.
• Manages Diplomatico's global brand reputation, including the development of strategic crisis communications plans.
• Fosters seamless cross‑functional collaboration with market teams, product development, insights and sales to support business growth.
• Manages the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.
• Champions Diplomatico's distinct brand voice and ensures strict adherence to brand guidelines and legal compliance.

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.
• Proven ability to lead and manage multiple external agencies and drive integrated execution.
• Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.
• Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.
• Strong analytical skills to interpret complex communication data and drive measurable performance optimization.
• Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.

• Experience with luxury goods or luxury wine and spirits – either in agency or on the brand side.
• Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.
• Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.