Brand Manager, Starbar Fly Control

Description

Central Life Sciences (CLS) is a strategic business unit of Central Garden & Pet Company (NASDAQ: CENT & CENTA), that is dedicated to delivering insect management solutions to a wide array of Business-to-Business markets. Our Equine business unit is seeking a Brand Manager to oversee the Starbar brand of fly control products. Core product categories include insecticidal baits and non-insecticidal traps.

The Brand Manager is a key contributor to the overall marketing team, responsible for defining and building the sales strategy for the assigned brand portfolio. They will have P&L responsibility and be tasked to develop annual brand plans and ensure successful implementation of strategies and tactics to achieve divisional business results. The position will be located in Phoenix, AZ and will report to the Director of Marketing, Equine with a strong connection with the Director of Marketing, Agricultural Products and Swine Sales for the Professional Brands business unit.

We work a hybrid schedule with Mondays & Fridays work from home;
Tuesdays, Wednesdays & Thursdays in office. Please visit our websites at ,  and  for additional company information.

• In partnership with the Director of Marketing, develop business objectives and marketing plans and campaigns for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives to drive awareness, engagement, and loyalty
• Successfully implement brand strategies and tactics for the annual marketing plan; lead the development of brand assets, including visual identity, tone of voice, and storytelling;
  Oversee content creation for websites, social media, email, and sales enablement tools
• Drive brand performance and optimization;
  Monitor brand performance metrics (e.g., awareness, perception, engagement) and report on ROI;
  Continuously refine strategies based on data and feedback
• Lead the eCommerce strategy and execution across key digital platforms by optimizing product listings, pricing, and brand content; driving SEO/SEM and promotional campaigns; monitoring online performance metrics and collaborating with internal and agency partners to enhance visibility, engagement, and overall channel profitability.
• Providing P&L management for the brand, working with Sales Operations & Capabilities on weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures
• Furnishing business analysis for the market including sales program evaluations, market research and insights; conduct market analysis to understand customer behavior, industry trends, and competitive positioning;
  Translate insights into actionable brand initiatives and campaigns;
  Provide regular status reports to their manager and/or the Leadership Team
• Providing the field sales force with marketing and programing tools to assist with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs
• Representing the assigned portfolio as “Brand Champion” within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums
• Partner with Sales Operations & Capabilities
• To manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands
• Work with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders
• Working with customer service team to ensure accurate implementation of sales programs

• 3–5 years of experience in brand management, marketing, or product management (CPG or B2B experience strongly preferred)
• Experience in developing and executing integrated marketing plans and managing cross-functional initiatives
• Familiarity with digital marketing, e-commerce, or CRM platforms a plus
• Experience managing a P&L and understanding ways to improve business…