Digital Marketing Manager

WORX is a full-service marketing agency that takes digital to the next level, and we are currently seeking an experienced Digital Marketing Manager to join our in-house team. The Digital Marketing Manager provides data‑driven digital strategies for lead generation and brand awareness as well as digital campaign analysis, optimization, and management for client partners across a wide set of industries.

• Staying up to date with digital marketing industry best practices
• Providing a point of view and recommendations in emerging digital marketing technologies or shifts in current platforms
• Planning, creating, and managing digital marketing campaigns across a variety of channels
• Writing engaging and concise ad copy
• Overseeing delegation of day‑to‑day account management of PPC, social, and other digital campaigns to the digital marketing team
• Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
• Working in a collaborative team environment

• 5+ years of marketing experience, with a minimum of 3 years experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
• Functional experience with Google Looker Studio
• Functional experience with Social Media channels and their ad platforms, including Meta/Facebook, X/Twitter, and Linked In
• Well‑organized and detail‑oriented
• Strong interpersonal skills, listening skills, and an articulate presenter
• Creative problem‑solving and analytical skills
• Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field
• Basic knowledge of market research techniques
• Understanding of marketing automation and lead generation software

This is a full‑time position that requires the candidate to be in our Prospect, Connecticut office with the flexibility of remote work when needed.