Marketing Manager, Education Industry
California, Moniteau County, Missouri, 65018, USA
Listed on 2025-12-31
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Marketing / Advertising / PR
Digital Marketing, Marketing Manager
Location
Logitech supports a hybrid/remote work culture. This full-time role is open to hybrid candidates near our San Jose, CA and Irvine, CA offices, as well as remote candidates in other US locations.
Team & RoleMarketing Manager, Education Industry. Join our industry verticals team focused on high-growth business delivering innovative technology solutions for education. You will lead global marketing efforts for the K‑12 and higher education vertical, developing strategic marketing and communications plans to elevate Logitech’s marketplace position.
Contributions- Marketing strategy and planning: create strategies and campaigns to deepen customer penetration with educational institutions and achieve marketing and business objectives in collaboration with cross‑functional colleagues.
- Audience insights and trends: provide deep insights into target IT decision‑maker audiences, buying process and considerations, and stay abreast of the latest trends to inform marketing, communication, and product portfolio development.
- Foundational materials: messaging, personas, competitive positioning, and customer journeys.
- Content plans and creation: craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints.
- Channel marketing: develop impactful programs for key partners in collaboration with colleagues in channel marketing and sales.
- Industry partnerships: identify and engage with key industry and alliance partners and influencer communities in collaboration with partnership marketing and business development colleagues.
- Performance monitoring and optimization: monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts.
- Exceptional experience in relevant B2B vertical marketing in the technology sector.
- Deep understanding of and experience marketing to the education IT decision‑maker buyer audience (K‑12 schools/districts and higher education).
- Channel marketing experience.
- Team/interpersonal: ability to lead, collaborate, and influence across functions and groups.
- Ability to translate insights into impact: build plans, identify and execute highest‑impact ideas and tactics to achieve business objectives.
- Excellent communication: writing, editing, presentation and public speaking skills.
- Strong analytical skills.
- Track record of delivering exceptional business results.
- Willingness to travel up to 15%.
- Bachelor’s degree or relevant industry experience preferred.
Typical salary range: $130 K – $215 K, dependent on location and experience. Higher compensation may be considered based on business need, candidate experience, and skills.
Seniority LevelMid‑Senior level
Employment TypeFull‑time
Job FunctionMarketing and Sales
IndustriesComputers and Electronics Manufacturing
Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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