Paid Media Specialist

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Job Title:

Paid Media Specialist - Contract - 1099

Location:

Marlton, NJ/Hybrid

A fast‑growing, data‑driven marketing and technology company that partners with clients across multiple industries to accelerate growth through performance marketing, analytics, and automation.

The Paid Media Specialist will manage full‑funnel paid media initiatives across Google Ads (Search, Shopping, PMAX), Meta, Microsoft Ads, OTT/CTV, and programmatic platforms. You’ll be responsible for setup, optimization, performance analysis, and strategic recommendations—ensuring campaigns meet client KPIs and budget targets. This remote contract position offers flexibility, creative autonomy, and the opportunity to support multiple high‑growth clients and 6‑7 figure annual budgets.

• Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms.
• Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail‑focused placements.
• Manage Google Shopping feeds, Merchant Center diagnostics, and PMAX asset groups.
• Execute audience segmentation, keyword research, and cross‑channel creative testing.
• Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $800,000 annual ad spend.
• Collaborate with Account Strategists, creative and content teams to produce compelling ad assets.
• Understand and follow Manufacturer Co‑Op guidelines for brands such as GE, Whirlpool, Electrolux, Bosch, and similar.
• Monitor and analyze campaign performance focusing on CAC, ROAS, conversion rates, LTV, and efficiency metrics.
• Configure and validate conversion tracking via Google Tag Manager and related tools.
• Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions.
• Work closely with internal teams and clients to align on goals, strategies, and performance updates.

• 3‑5 years of experience managing multi‑channel paid media campaigns.
• Proven expertise in Google Ads (Search, Shopping, PMAX), Meta Ads Manager, and Microsoft Ads.
• Experience running OTT/CTV and/or programmatic campaigns.
• Strong analytical mindset with mastery of GA4, Tag Manager, Search Console, and platform‑specific analytics.
• Ability to interpret complex data, build performance stories, and turn insights into action.
• Knowledge of Manufacturer Co‑Op advertising (preferred).
• Proficiency with keyword research tools (SEMrush, Ahrefs), feed management, and attribution frameworks.
• Excellent communication, organization, and reporting skills.
• Ability to work independently as a contractor while collaborating effectively with a distributed team.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

This is a 1099 contract position with compensation based on project scope and experience. Contract length and workload may vary based on client needs and performance outcomes.

You will experience the best of both worlds with our hybrid work model: work from home three days a week and collaborate in our vibrant office for two days. This flexible arrangement supports work‑life balance and team synergy.

• Competitive salary
• Growth‑oriented environment with potential for career progress
• Collaborative and inclusive company culture
• Access to cutting‑edge technologies and tools

Home Source provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.