Senior Media Planner, Strategic Planning

Overview

Who We Are

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness.

For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We d Love To Hear From You If

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don t necessarily meet every single point on the job description, please still get in touch.

What You ll Be Doing

Use audience, competitive, channel, and media planning tools, and strong media acumen to help answer critical questions and make recommendations around the timing, size / budget, duration / flighting, and media mix of new and existing campaigns reflective of a client s business strategy to advance its share / penetration and achieve profitable growth.

Lead the identification of media partners / platforms, programming / networks opportunities that are best suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio.

Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance.

Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP / GRP, and impressions to meet a given client objective).

Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans.

Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint.

Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client s KPIs.

Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti s suite of tools including evaluation, recommendations, and rationale for changes or enhancements.

Requirements

• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
• Experience with cross-channel planning required, including : linear TV, streaming video / audio, and overall digital media (search, social, display, etc)
• Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar
• Understanding of companies / campaigns with KPIs that range from performance marketing to true brand awareness efforts
• Strong POV of industry planning, insights, and competitive tools
• Expert knowledge of the media landscape - both traditional and digital
• Ability to build relationships with clients and…