Strategic Communications Specialist
Plymouth, Wayne County, Michigan, 48170, USA
Listed on 2025-12-31
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Marketing / Advertising / PR
Marketing Communications, PR / Communications
Who We Are:
At Community Financial Credit Union, we believe in more than just banking, we believe in people. We are looking to build a community of forward-thinking team members who share our values towards providing exceptional member experiences and financial empowerment through our best-in-class products.
We've been recognized as one of the Regional Best and Brightest companies for the last 20 years and nationally recognized since 2018. We have been certified as a Great Place To Work since 2023 and as of 2024, we were also recognized as the Best and Brightest in Wellness
, reflecting our deep commitment to our team members and the communities we serve.
The strategic communications specialist strengthens how our people understand, talk about, and live our brand every day. This role focuses on internal communications and on clarity of messaging that helps our team members shine. Working alongside (and distinct from) Marketing, this specialist creates tools, playbooks, procedures, and communication frameworks that help team members confidently communicate about our products, brand, and organizational priorities.
This includes owning the internal messaging cadence, managing content on our intranet, maintaining rigor in internal policy and procedure documentation, and supporting organizational alignment through clear and consistent communication.
This role is ideal for a sharp, curious writer with at least two years of experience who loves shaping messages, organizing information, and helping people understand what matters and why.
This position has a starting hourly rate of $28.61 but your offer amount may be increased with relevant work experience and transferable skills.
A Day in the life of an Strategic Communications Specialist can look like:Internal Communication & Messaging
- Draft clear, engaging, and brand-aligned internal communications, including announcements, updates, talking points, and internal newsletters.
- Partner with the deputy/office of the president to develop messaging strategies that inform and inspire team members.
- Maintain consistency of voice, tone, and clarity across all internal channels.
- Create communication guides and playbooks to help team members talk confidently about products, services, and strategic initiatives.
- Serve as a super-user of our intranet platform, ensuring content is accurate, engaging, and easy to navigate.
- Collaborate with departments to curate, update, and maintain intranet resources.
- Build internal content calendars and manage distribution pathways for key communications.
- Work closely with Marketing to align internal messages with external storytelling and brand campaigns.
- Partner with other departments, especially the People Team and Operations, on communications tied to product rollouts, change management, and team member experience.
- Create internal communication toolkits for product launches, brand moments, and organizational priorities.
- Ensure team members have the right language, FAQs, and resources to communicate confidently and consistently.
- Reinforce brand voice internally through clear, human-first communication.
- Bachelor's degree in Communications, Journalism, English, Public Relations, or related field.
- Minimum 2 years of experience in writing, internal communications, or media communications.
- Exceptional writing, editing, and information-organization skills.
- Demonstrated ability to translate complex information into clear, accessible content.
- Ability to manage multiple projects, meet deadlines, and maintain accuracy in a fast-paced environment.
- Strong collaboration skills and comfort working with leaders, SMEs, and cross-functional teams.
- High ethical standards, attention to detail, and commitment to quality.
- Experience in maintaining intranet systems or internal knowledge bases.
- Experience in financial services, cooperative organizations, or community-centered industries.
- Familiarity with change management communication strategies.
- Understanding of brand storytelling and voice alignment.
- Experience supporting policy or procedure documentation.
- Comprehensive medical, dental, and vision plans
- Four weeks of PTO for all full-time team members
- Up to 12-weeks paid paternity/maternity leave
- Lifestyle Accounts to help with your personal wellbeing
- Family Health Benefits
- Paid time off to observe all Federal Holidays
- Flexible work options, including flex scheduling and work from home for many positions
- A generous 401k match
- Numerous employee engagement activities
- Community Resource Groups
- Paid time off for occasions such as volunteering, caregiving, and family events
If this description appeals to you, please submit an application! A member of CFCU's Talent Acquisition Team will be in contact with you shortly!
Equal Employment Opportunity Policy:Community…
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