Associate Product Marketing Manager

Employer Industry: Educational Technology

• Opportunity for career advancement and growth within the organization
• Work remotely anywhere within the U.S.
• Supportive and collaborative work environment
• Engage in impactful work that makes a difference in K-12 education
• Flexible work environment that promotes work‑life balance
• Reimbursement for setting up your home or remote office

• Support the development and refinement of product positioning and messaging frameworks
• Conduct ongoing research into competitor offerings, market trends, and customer needs in the K-12 education space
• Assist in the creation and maintenance of sales enablement materials
• Collaborate with cross‑functional teams to develop customer communications and go‑to‑market strategies
• Contribute to campaign planning and execution, ensuring alignment with product marketing goals

• BA/BS in marketing, business, communications, or related experience
• 2–5 years of relevant experience in marketing or product marketing, preferably in K-12 education technology
• Excellent written and verbal communication skills
• Highly organized and detail‑oriented with strong project management skills
• Ability to leverage various marketing channels to engage target audiences

• Deeply committed to K-12 education with knowledge of market roles and personas
• Demonstrated ability to develop effective marketing content that resonates with target audiences
• Familiarity with tools such as CRM, Pendo, and data analytics for product marketing activities

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