Omnichannel Strategy Manager- eRetailers; REMOTE or at HQ

At Johnson Outdoors, home to some of the world's most innovative and best‑known outdoor recreation brands, we create amazing outdoor experiences
- for adventurers, by adventurers.

Come help shape the growth of Johnson Outdoors by driving the growth of the omnichannel and e‑retail business by creating and executing digital strategies that enhance online visibility, optimize the digital shelf, and increase conversion. Collaborate cross‑functionally with internal teams, sales, and account leads to align initiatives and deliver seamless customer experiences for our national e‑retailers.

This role can ideally be located at Headquarters in Racine, Wisconsin or REMOTE for the right background/experience.

Check out our iconic outdoor brands in Fishing, Watercraft, Camping and Diving!

• Strategy creation and implementation:
  Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e‑retailers.
• Campaign coordination:
  Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners.
• Sales support:
  Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer‑specific strategies and sales objectives.

• BU
  
  Collaboration:
  
  Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same.
• Promotion execution:
  Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data.
• Digital shelf optimization:
  Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates.
• Marketing support:
  Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales.

• Market analysis:
  Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments.
• Competitive analysis:
  Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning.
• Performance tracking:
  Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics.

• Other: Performs other duties as assigned.

• Typically requires a bachelor's degree in marketing, business or equivalent.
• Typically requires a minimum of 4‑6 years of progressive experience managing or supporting omnichannel digital strategies with major national e‑retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).
• Strong project management skills, with the ability to juggle multiple tasks and priorities in a fast‑paced environment.
• Proficiency in eCommerce tools and platforms and an understanding of digital shelf best practices.
• Analytical skills to interpret sales data and campaign performance and make recommendations for continuous improvement.
• Effective communication skills to coordinate with sales, account leads, and digital teams, ensuring alignment across all activities.

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser‑focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative,…