Social Media Manager

Social Media Manager

Join to apply for the Social Media Manager role at Suncoast Credit Union.

Compensation: $77,000 – $118,000
Location Type: Hybrid
Position Type: Full Time

The Social Media Manager is a critical, hybrid role responsible for driving the brand’s social media presence through strategic platform management and on‑the‑ground content production. The role balances daily digital operations with frequent travel to capture compelling field content across Tik Tok, Instagram, You Tube, and emerging platforms.

• Develop, manage, and execute a comprehensive monthly content calendar that integrates field‑created media with planned digital campaigns.
• Write platform‑specific copy that is conversational, clear, and aligned with Suncoast brand messaging.
• Monitor all social channels, responding promptly and professionally to comments, direct messages, and mentions.
• Support escalation teams to respond to private or public messages or comments.
• Plan, travel to, and capture engaging content at events, key locations, and member/customer sites.
• Identify, pitch, and manage influencer and creator partnerships to expand reach.
• Develop member stories, customer testimonials, and behind‑the‑scenes content for social platforms.
• Produce high‑quality raw content on the spot, including short‑form video clips, photography, and live streams using professional or mobile equipment.
• Plan, script, and produce short‑form video content for Tik Tok, Instagram Reels, You Tube, and others.
• Develop a consistent pipeline of video concepts focused on financial tips, educational explainers, and member‑centric stories.
• Coordinate in‑house talent to create authentic, engaging content that humanizes the brand.
• Adopt a solutions‑oriented approach to grow the follower base and increase key engagement metrics aggressively.
• Track, measure, and analyze performance data, generating actionable reports to inform future strategy.
• Maintain knowledge of current trends, laws, and issues affecting social media.
• Attend educational events to increase professional knowledge.
• Complete annual compliance and information‑security training.

• Bachelor’s degree in Marketing, Digital Media, Journalism, or a related field.
• At least 4 years of experience managing professional social media accounts with a proven portfolio of successful growth.
• Proven experience in a hybrid, field‑based or event‑driven content role.
• Deep practical knowledge of major social media platforms and analytics tools.
• Advanced skills in mobile videography and photography.
• Proficiency in content‑creation software such as Canva or video‑editing apps.
• Resourceful, collaborative, and creative with ideas for timely social content.
• Highly creative, self‑motivated, and flexible, capable of balancing office/home work with travel.
• Valid driver’s license and ability to travel frequently to local or regional locations.
• Strong task‑prioritization skills and ability to manage competing priorities.
• Accurate, detail‑oriented, and organized with task management.
• Excellent analytical skills for resolving complex problems.
• Strong written, verbal, and interpersonal communication skills.
• Deep knowledge of credit‑union products, services, policies, and procedures.
• Strong understanding of regulatory compliance.
• Proficiency with credit‑union computer systems and software applications.

• Financial Well‑Being:
  Bonus Program up to 12%, 401K Matching up to 8%, Retirement Planning, Pay Increases based on Competency, Employee Loan Discounts, Flex Spending Accounts.
• Wellness:
  Medical Coverage, Dental and Vision Coverage, Access to 4,000+ Gyms, Mental Health Resources, PTO Wellness Days, Short‑Term and Long‑Term Disability Coverage.
• Work‑Life Balance: 11 Paid Holidays, 3 weeks of Paid Time Off, 4 weeks of Paid Parental Leave, Birthday PTO.
• Community Involvement:
  Paid Volunteer Hours.
• Growth:
  Degree Assistance up to $5,000 per year.

For more information, including additional benefits, please visit our benefits website at https://ca

Suncoast Credit Union is consistently chosen as a Tampa Bay Times Top Workplace because its employees genuinely #LOVEWORK! Employees flourish in an inclusive culture that celebrates growth and prioritizes the community. Chartered in 1934.

For more information, visit our careers site at https://ca