Product Marketing Manager, Healthcare

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Lyft’s purpose is to serve and connect. We aim to cultivate a work environment where all team members belong and have the opportunity to thrive. The Lyft Business team is changing the way companies leverage the Lyft platform to redefine how they operate, solving big problems and meeting the needs of clients and their people, from employees to customers and students to patients, in a whole new way.

• Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging
• Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs
• Be the voice and expert of personas within target industries to influence the roadmap
• Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
• Identify new types of features based on customer research, competitive analysis, and market trends
• Drive cross-functional, cross-channel marketing efforts to meet growth objectives associated with ongoing product initiatives

• Bachelor’s degree
• 5+ years experience in product marketing
• 2+ years experience in B2B marketing
• Experience working on Healthcare, SaaS or API products a plus
• Analytical thinker with experience in data-driven marketing
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams
• Experience in applying market insights to inform and optimize the product experience
• Sales enablement experience
• Strong Excel and analytical skills; SQL skills a plus
• Very strong written communication skills
• Thrives in a fast-paced environment with a bias towards action

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan
• Paid time off: 12 observed holidays for salaried, 15 days for hourly team members
• 18 weeks of paid parental leave (biological, adoptive, and foster parents eligible)
• Subsidized commuter benefits
• Lyft Pink – exclusive opportunities to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Hybrid schedule:
This role is in-office on a hybrid basis. Team Members are expected to work in the office 3 days per week (Mondays, Wednesdays, and Thursdays). Hybrid roles include the flexibility to work from anywhere for up to 4 weeks per year. Your recruiter can share more information about in-office perks.

The expected base pay range for this position in the San Francisco area is $118,000 - $147,000. Salary ranges depend on qualifications, experience, and geographic location, and are not inclusive of potential equity offering, bonuses, or benefits. Your recruiter can share more information during the hiring process. Total compensation is dependent on various factors, including qualifications, experience, and location; your recruiter can provide specifics for your working location.