Sr Product Marketing Manager

Job Summary

As our Sr. Product Marketing Manager
, you will play a key role in shaping how CoCounsel Legal is positioned and perceived in the market. You'll collaborate closely with product, sales, customer success, and the broader marketing team to drive awareness, new sales growth, client adoption and advocacy. From crafting compelling messaging to nurturing a thriving customer community, you'll be at the center of how we connect with our audience and grow our brand.

You will be a product subject matter expert, a chief storyteller, articulating compelling value propositions back by strong competitive differentiation and an industry expert possessing a deep understanding of the AI legal market and target personas.

About the Role
As a Sr. Product Marketing Manager
, you will:

• Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
• Build and execute integrated product marketing strategies that align messaging, campaigns, content and go-to-market efforts across channels to drive awareness, adoption and growth.
• Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product's value.

• Partner closely with customer success and sales to identify happy customers and turn them into champions through testimonials, case studies and references.
• Cultivate and engage with our user and partner communities through events, digital channels, peer review sites and trade publications to build loyalty and brand affinity.
• Create high-impact marketing assets such as product brochures, sales enablement materials, customer case studies and videos, to support each phase of the buyer's journey.

• Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
• Work in a fast-paced environment where collaboration skills, agility, a strong ability to prioritize, and customer obsession are key to success.

About You
You're a fit for the role of Sr. Product Marketing Manager if your background includes:

• Bachelor's degree in business, marketing or related field.

• 5+ years of relevant B2B marketing experience.

• Experience with product positioning, developing audience strategies and/or building user communities in a B2B omnichannel marketing organization.

• Proven history of being results-oriented with the ability to build effective cross-functional relationships through strong interpersonal skills.

• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups.
• Excellent written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience in SaaS or legal software and/or relevant industries strongly desired but not required.

#LI-TV1

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and…