Mortgage Marketing Support and Engagement Specialist Remote

Mortgage Marketing Support and Engagement Specialist Remote

Magnolia State Bank is a community bank that has served the surrounding area for over 100 years. Our footprint includes banking centers located in Central Kentucky, mortgage offices throughout the U.S. and over 300 employees. We hold ourselves to the highest standard when it comes to providing excellent customer experience through our personal way and the nurturing of our employees’ personal and professional growth.

We keep a fun, friendly and engaging atmosphere all while living the Magnolia Values of Honesty, Integrity, Confidentiality, Excellence and Professionalism every day.

• Assist with daily administrative tasks to ensure the functionality, coordination, and tracking of marketing activities conducted through Total Expert, Insellerate, and other CRM platforms.
• Act as a liaison between users and Total Expert, Insellerate, or other CRM platforms, gathering feedback and insights to improve user adoption and overall user experience.
• Collaborate with LPO Managers, Marketing, and Compliance to develop and design CRM based digital marketing campaigns for social media, email, mail, and mobile.
• Measure CRM marketing performance and analyze strategies to identify recommendations for improvements.
• Drive continuous improvement through research of CRM based marketing trends, industry best practices, and relevant impacts.
• Serve as a subject matter expert on Total Expert, Insellerate, and other CRM platforms, providing guidance and support to users.

• Strong working knowledge of Total Expert, Insellerate, or similar mortgage-based customer relationship software.
• Knowledgeable about advertising and related lending compliance and regulatory requirements.
• Ability to work with limited supervision as well as within a collaborative team environment.
• Ability to work well under pressure to consistently meet stated deadlines.
• Communicate effectively with customers, stakeholders, and co-workers.
• Professionalism in conduct, communication, and appearance.
• Strong people skills that demonstrate a positive attitude, outgoing, and friendly personality.
• Accuracy, attention to detail, and organizational skills; time management skills.

• College or professional courses related to marketing or advertising.
• A college degree in Business Administration, Marketing, or a minimum of 4 years of previous marketing experience.
• Proficiency in Microsoft Office Applications, Publisher, Encompass, and mortgage-based CRM products.
• Familiar with web content management and design.
• Strong creative, writing, editing, and proofreading skills.

• May require attendance at various promotional and community events outside the regular work hour schedule.
• Occasional travel may be required.
• Hours:
  
  Monday-Friday 8:00 am – 5:00 pm; possible overtime, weekends, or varying work hours to support teams in other time zones.
• Eligible for remote work.

This position reports to the Mortgage Division President.