Senior Strategist

What you’ll do

• Own consumer research projects from start to finish, including vendor/partner selection, methodology creation, scheduling, budgeting, discussion guide development and reporting
• Lead and oversee research with a deep understanding of what human truths (behavioral or emotional) the brand needs to mine for and better leverage
• Lead qualitative research — including ethnographies, intercepts, focus groups, etc. — with deep empathy and inquisitiveness, digging beneath the surface to find surprising insights
• Develop inspiring discussion guides with unique questions and exercises that surface interesting creative nuggets
• Develop innovative ways to glean insights from primary and secondary resources — embracing the spirit of experimentation — and always be on the lookout for qualitative and quantitative research partners and methodologies
• Support/co‑lead all research initiatives — consumer segmentation studies, brand trackers, consumer insights mining, creative concept testing, etc.
• Find innovative ways to deliver research findings to inspire teams and clients
• Lead/co‑lead the research and development of brand foundations (Purpose, Positioning, etc.)
• Tell a strategic story out of competitive audit — mine for themes that affect brand
• Tell a strategic story out of communication mapping exercise (emerging + dominant)
• Crystallize the human insights from MRI/People Pattern/ethos
• Lead/co‑lead brand personality development
• Partner with creatives in identity/brand book creation
• Become a trusted partner with Creative and Engagement teams to make the work strategically sound, culturally potent and consumer relevant
• Share interesting and relevant cultural happenings/shifts, industry trends, category happenings and brand communications with strategy team and agency on Slack — articles, trend reports, data, etc.
• Serve as the brand steward in all internal and external meetings
• Analyze client data, reframe client problems and offer new solutions to open up opportunities
• Work with Engagement/Comms to build, define and contextualize audiences through MRI‑Simmons or comparable tools. Develop insights into audience rituals and behaviors throughout the funnel/user journey.
• Collaborate closely with creative teams day‑to‑day to sharpen insights and strategies, as well as optimize insights to inspire creative ideas
• Work across departments to organize, extend and connect creative ideas into campaign ecosystems that accomplish the intended business goals
• Support/co‑lead initiative planning with Brand team

• 3-6 years of experience in a creative agency
• Ability to distill information into compelling takeaways
• A proven analytical brain
• Cultural curiosity (ideally has interesting side hustles, passions, obsessions)
• Strong writing and storytelling skills
• A deep understanding of the 4 C’s (Culture, Category/Competition, Consumer, Company Core Equities) to develop hypotheses, inform the creative process and inspire new ways for clients to think about their business

This is a remote position.