Senior Planning Specialist TV

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* Job Description:

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* Key Responsibilities:

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* ** Media Strategy Development:*
* * Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights.
* Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms.
* Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact.
** Audience Targeting & Analysis:*
* * Conduct in-depth analysis of target audience behaviors, demographics, and viewing preferences using advanced media research tools like Instar, Kantar, and other analytics platforms.
* Identify key viewing patterns and audience segments, recommending strategies to reach them effectively.
** Budget Planning & Allocation:*
* * Develop and manage TV media plans within allocated budgets, balancing cost-efficiency with campaign goals and ensuring optimal ROI.
* Provide strategic recommendations on the distribution of TV spend across various networks and channels.
* Work closely with media buyers to ensure seamless execution of the plans and meet campaign deadlines.
** Market & Competitor Research:*
* * Lead ongoing market research efforts to stay ahead of media trends, industry changes, and emerging technologies such as OTT and streaming.
* Identify and evaluate new opportunities for TV advertising, including special events, new channels, and trends in consumer media consumption.
** Campaign Tracking & Optimization:*
* * Oversee the monitoring and analysis of TV campaign performance, focusing on reach, frequency, GRPs, and other key metrics.
* Use insights from performance data to recommend real-time optimizations, such as reallocating ad spend or adjusting placements.
** Client & Stakeholder Management:*
* * Lead client presentations and discussions around TV media plans, strategies, and performance results.
* Maintain strong relationships with TV networks, media vendors, and other key stakeholders to ensure campaign alignment and successful outcomes.
* Provide strategic counsel to clients on media strategies and how best to achieve their goals.
** Team Leadership & Mentorship:*
* * Mentor and provide guidance to junior TV planners, helping them develop their skills and knowledge in media planning.
* Support the training and development of the planning team to ensure best practices and continuous improvement.
* Ability to mentor junior team members and provide strategic direction.
** Global Reach with Local Expertise:
** Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.  
** Innovation at Our Core:
** For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions.  
** Commitment to Impact:
** We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.  
** Collaborative Network:
** Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.
** These are some of the things we offer:
** 25 days of holidays   2 volunteer days for charitable activities   Mental Health:
Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being  40-hour week & overtime compensation   Flexible working hours model (flextime)   Independent home office management  State-of-the-art, creative office space with ergonomically equipped workstations   Pet friendly offices   Full access to Dentsu Academy, on-site learning sessions, online language courses   Referral bonus program  Workation possibility   Team events: company parties, monthly breakfasts, aperos#LI-DENTSU #LI-SOFI
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* Location:

** Zürich
** Brand:
** Dentsu Media
** Time Type:
** Full time
** Contract Type:
** Permanent
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