Senior Planning Specialist TV

Job Description

Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights. Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms. Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact.

• Lead the creation of comprehensive TV media plans based on client goals, brand objectives, and deep audience insights.
• Research and identify the most suitable TV networks, programs, and time slots to target specific audiences across linear TV, cable, and OTT platforms.
• Collaborate with the media buying team to ensure alignment between strategy and execution, optimizing campaigns for maximum impact.
• Conduct in-depth analysis of target audience behaviors, demographics, and viewing preferences using advanced media research tools like Instar, Kantar, and other analytics platforms.
• Identify key viewing patterns and audience segments, recommending strategies to reach them effectively.
• Develop and manage TV media plans within allocated budgets, balancing cost‑efficiency with campaign goals and ensuring optimal ROI.
• Provide strategic recommendations on the distribution of TV spend across various networks and channels.
• Oversee the monitoring and analysis of TV campaign performance, focusing on reach, frequency, GRPs, and other key metrics.
• Use insights from performance data to recommend real‑time optimizations, such as reallocating ad spend or adjusting placements.
• Lead client presentations and discussions around TV media plans, strategies, and performance results.
• Maintain strong relationships with TV networks, media vendors, and other key stakeholders to ensure campaign alignment and successful outcomes.
• Provide strategic counsel to clients on media strategies and how best to achieve their goals.
• Mentor and provide guidance to junior TV planners, helping them develop their skills and knowledge in media planning.
• Support the training and development of the planning team to ensure best practices and continuous improvement.

• 25 days of holidays
• 2 volunteer days for charitable activities
• Mental Health: 3 extra wellness days, a Mental Health First Aider and Employee Assistance program
• 40‑hour week & overtime compensation
• Flexible working hours model (flextime)
• Independent home office management
• State‑of‑the‑art, creative office space with ergonomically equipped workstations
• Pet‑friendly offices
• Full access to Dentsu Academy, on‑site learning sessions, online language courses
• Referral bonus program
• Workation possibility
• Team events: company parties, monthly breakfasts, aperos

Global Reach with Local Expertise:
Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.

Innovation at Our Core:
For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting‑edge technology, creativity, and transformative solutions.

Commitment to Impact:
We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.

Collaborative Network:
Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.

Zürich

Dentsu Media

Full time

Permanent

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