Product Marketing Manager

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Come be part of remarkable.

How you can make a difference

At Health Equity, you’ll help millions of members confidently manage their health and financial wellbeing. As a Product Marketing Manager
, you’ll drive awareness, activation, and conversion for key product lines within the member portal and mobile app—ensuring members not only discover but also adopt and engage with Health Equity’s digital tools. You’ll play a pivotal role in creating a smarter, simpler experience that empowers members to Save, Spend, and Invest in their health with confidence.

What you’ll be doing

Strategy & Messaging

• Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner/broker/client/member marketing.

• Map member journeys and identify key funnel stages where targeted campaigns can drive awareness, engagement, and adoption.

• Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints and enable go-to-market readiness.

Digital Activation & Conversion

• Build and execute go-to-market campaigns that increase awareness, engagement, and adoption of the product within the portal and mobile app.

• Develop and optimize channel strategies (email/SMS, push, web and in-app content, SEO, paid media) to drive engagement and conversion.

• Design and analyze experiments (A/B and journey testing) to improve conversion and reduce drop-off.

• Partner and serve as "quarterback" with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels & tactics.

Measurement & Optimization

• Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and broader Marketing teams.

• Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking.

• Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use.

• Report on campaign ROI and provide actionable insights to leadership and cross-functional partners.

What you will need to be successful

Must-haves

• 5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.

• Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness → adoption → conversion → engagement).

• Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.

• Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/Apps Flyer/Adjust, GA4, Mixpanel, or Amplitude.

• Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys.

• Excellent communication, campaign strategy and planning, and cross-functional collaboration skills.

Preferred

• Experience in healthcare, fintech, or other regulated industries.

• Background in B2B2C digital adoption.

• Hands-on experience with mobile/web SDKs, attribution, and deep linking.

Success metrics

• Increased awareness of product line among eligible members.

• Higher conversion rates from awareness → adoption.

• Reduced drop-off across key funnel stages.

• Growth in engagement and attributable ROI from campaigns.

#LI-Remote

This is a remote position.

$87500.00 To $111500.00 / year

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Health Equity has a vision that
by2030 we will make HSAs as wide-spread and popular as retirement…