Senior Product Marketing Coordinator

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AMSOIL INC. is looking for a motivated and strategic-minded individual to join our Industrial team as a Senior Product Marketing Coordinator. You will be working alongside another Senior Product Marketing Coordinator that also supports our Industrial division. In this role you will assist and lead the entire product lifecycle of our Industrial portfolio, from ideation, planning, execution, and ongoing management. The ideal candidate will have experience in product marketing, an understanding of product positioning and market trends, and the ability to help drive product strategies that align with the Company's overall objectives.

This position will be a hybrid work schedule sharing time between an office setting in Superior, Wisconsin, and a home office. Up to 10% travel will also be required.

If you are passionate about product marketing, possess a strategic mindset, and thrive in a collaborative setting, we invite you to apply for the position of Senior Product Marketing Coordinator for Industrial n us in shaping the success of our product portfolio and driving innovation in the market.



Position Requirements :

• Bachelor's degree in marketing, business management, product management, or related field
• Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Considerable experience building alignment, high functioning relationships and influence
• Excels in product management or product portfolio management
• Analytical and strategic thinking skills
• Knowledge of marketing trends, best practices, and resources
• Basic knowledge of common financials; cost of goods sold, gross margin, etc.
• Excellent communication and interpersonal skills
• Familiarity with market research methodologies and data analysis tools
• Detail oriented with excellent organization and project management abilities
• Self- motivated with the ability to work collaboratively in a fast-paced environment
• Proficient in Microsoft Office products
• Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position

• Experience working in the lubrication, metal working fluids, cutting and grinding fluids, grease or similar B2B industry

• Portfolio Strategy & Planning
• Leads the execution of product portfolio strategy aligned with the Company's business goals and market trends.
• Analyze market dynamics, competitive landscape, and customer needs to identify opportunities for portfolio growth.
• Help manage a variety of projects of varying complexity.
• Product Lifecycle Management
• Participate in product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
• Collaborate with cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.
• Market Analysis and Research
• Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
• Analyze market data to contribute insights that shape product positioning and marketing strategies.
• Financial Support
• Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to product portfolio, pricing strategy and category product plan.
• Monitor market pricing and offer recommendations for pricing adjustments and cost optimizations.
• Content Creation and Development
• Assist and lead in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
• Coordinate the creating on marketing claims measuring our products against industry standards or competitive products.
• Sales and Technical Support
• Provide support to the sales and customer service teams…