Brand Manager - Retail

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When what you Crave is a job that combines creative, challenging, and ever‑changing work with an experienced, inclusive team committed to creating memorable moments every day, only White Castle hits the spot! We’re America’s first fast‑food hamburger chain with more than a century of service to a nation of Cravers. But we’re not satisfied with an impressive past. We’ve got our eye on an even tastier future, and we want you to be part of it!

White Castle is always looking for passionate, energetic, results‑driven people to join our teams, so apply to start your White Castle career today!

The Brand Manager‑Retail leads all consumer facing and retail shopper facing marketing investment as well as supporting new product innovation. The position will be responsible for growing market share and revenue for a $200 million division. The role leads developing and executing brand strategies, successfully launching new products, directing development of new packaging, and leading cross‑functional teams, and ensuring profitable business results.

The incumbent will oversee consistent implementation of the brand strategy across the division while optimizing unified brand opportunities between retail and restaurants. The Brand Manager – Retail position will be responsible for managing agency efforts to achieve marketing objectives. This role is pivotal in having significant impact on a sizable revenue portfolio ($200 million and growing), where strategic innovation directly impacts brand growth and financial performance, requiring a versatile leader who can integrate insights, creativity, and executional excellence.

• Bachelor’s degree in a related field is required.
• Master’s degree in a related field is preferred.
• A minimum of 3 years’ experience in consumer‑packaged goods – preferably in food.
• A minimum of 5 years’ experience working in marketing or a relevant marketing agency.
• Current and thorough knowledge of core marketing principles and application to the CPG segment.
• Excellent analytical, problem‑solving, and organizational skills.
• Strong technical research skills.
• Hybrid role – ability to work at the Home Office at least 3 days per week.

• Lead and collaborate with cross‑functional teams including marketing agency partners, Retail Sales, Manufacturing, Finance, to optimize marketing ROI and achieve business objectives.
• Support product innovation strategies through consumer insight guidance and leading creation of successful integrated product launch campaigns.
• Leverage consumer insights, market trends, and syndicated data to identify unmet consumer needs and white‑space opportunities that fuel brand growth and innovation.
• Manage relationships with packaging, production, and marketing agencies to develop consumer‑centric product bundles and go‑to‑market strategies encompassing product positioning, pricing, packaging, and promotion.
• Support trade and retail sell‑in efforts to maximize product launch success and revenue generation.
• Provide marketing leadership and champion a culture of innovation within the marketing and broader teams, challenging the status quo and driving continuous improvement.
• Perform other duties as assigned.

Pay Range: $ – $ yearly.

• Family owned and operated since 1921.
• Medical (4 plan options and 4 national carriers).
• Dental & Vision Plan.
• Company‑paid Life Insurance and AD&D (buy‑ups available).
• Paid holidays.
• Bereavement pay.
• Jury duty pay.
• 4 weeks of paid vacation in the first year.
• Weekly paychecks.
• 401(k) plan (100% company match for the first 3% deferred and 50% for the next 2%, all contributions 100% vested).
• Profit‑sharing plan.
• Holiday bonuses.
• Free parking.
• Recognition programs.
• Employee Assistance Program.
• Tuition reimbursement.
• Scholarship opportunities.
• Career growth and development.
• Hybrid work environment.
• Business casual dress code.
• On‑site café with free drinks and food discounts.
• Community service opportunities.
• White Castle restaurant discounts.
• A slide to the lobby.
• And much more…

If you meet the minimum qualifications above,
APPLY NOW!

White Castle is an Equal Opportunity Employer.