Paid Media Specialist

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world’s most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa’s international reach, we’re shaping the next generation of business festivals.

This role is based in our 605 3rd Avenue, New York office.

You’ll take ownership of high‑spending brand campaigns within Informa’s centralized digital marketing team, managing paid media channels across Search, Social, and Display. Your innovative approach will help us exceed industry benchmarks and drive remarkable results.

• Create and optimize paid media campaigns across multiple brands
• Identify growth opportunities to enhance campaign performance
• Analyze data to make strategic recommendations
• Collaborate with digital marketing teams on integrated strategies
• Stay current with industry trends to implement best practices

You’ll work alongside Senior Paid Media Managers who will provide expert guidance as you:

• Develop advanced paid media skills
• Learn multiple aspects of digital marketing
• Build cross‑functional expertise
• Shape innovative campaigns
• Grow your career in a fast‑expanding team

You’ll Bring

• Experience in paid media channels (Google Ads, Facebook Ads, Linked In Ads, Display)
• Skills in:
• Campaign creation and management
• Keyword planning and research
• Budget management
• Audience targeting
• Data analysis
• Google Analytics
• Excel and Google tools
• Strong communication abilities to explain complex concepts clearly
• Analytical mindset and attention to detail
• Drive to challenge the status quo

• Proactive approach to learning and improvement
• Natural curiosity about digital marketing
• Data‑driven decision‑making skills
• Collaborative spirit
• Pride in delivering quality work

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it — see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on Linked In Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $60,000- $80,000 based on experience.

This posting will…