Marketing Automation Strategist

Overview

Omega CRM is a Merkle Company, a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.

We are seeking a Marketing Automation Strategist to help clients develop and implement effective Digital Marketing strategies through the use of email. Tasks include identifying a target audience, developing email lists, carrying out email marketing campaigns, proofreading content, and reviewing and assessing campaign performance.

• Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.
• Manage and execute the email marketing strategy as well as other native and/or owned channels.
• Manage personalized campaigns, coordinating with the rest of the team.
• Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage.
• Liaise with other teams to carry out tasks among the different users involved in launching a campaign.
• Monitor campaign launches to ensure contact and campaign quality, as well as analyze results.
• Ensure the quality of promotional content.
• Validate the communication’s creative materials for clients, proposing improvements.
• Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels.

• Experience in the strategic definition of Marketing Automation.
• Previous experience in database management, preferably in a similar role.
• Familiarity with relevant automation and performance-evaluation software.
• Experience with CRM platforms (Salesforce, Marketo, Eloqua).
• Ability to manage marketing-specific projects.
• Ability to leverage collaboration to produce well-crafted content.
• Advanced level of English; additional languages are a plus.

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
• Home Office.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI.

Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact.

With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain.

We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non-Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics.

Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia).

At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

• Mid-Senior level

• Full-time

• Information Technology
• Industries
• IT Services and IT Consulting

Referrals increase your chances of interviewing at Omega CRM, A Merkle Company by 2x

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