Product Marketing Manager

Posted Monday, October 20, 2025 at 7:00 AM

Ready to grow your career at one of the Southwest’s largest and fastest-growing accounting and advisory firms? REDW LLC has been proudly recognized as a Top Workplace in both Arizona and New Mexico for 2021, 2022, 2023, and 2024 — and we’re just getting started!

With offices in New Mexico, Arizona, Oregon, and Oklahoma, we’re known not just for our professional excellence, but for our award-winning workplace culture — including accolades for Compensation, Remote Work, and Formal Training from AZCentral and The Albuquerque Journal.

We’re looking for a strategic and results-driven Product Marketing Manager to lead go-to-market efforts for REDW’s advisory services. In this high-impact role, you’ll turn complex service offerings into compelling stories that resonate with clients, bridging the gap between marketing, sales, and service teams.

You’ll drive campaign strategy across digital channels, paid media, and content, all while using data and insights to fuel performance and innovation. If you're passionate about translating strategy into action and thrive in a fast-paced, collaborative environment, we want to hear from you!

• Conduct comprehensive competitive and market analysis to understand industry trends, client pain points, and position REDW's offerings against competitors
• Collaborate with consultants and practice leaders to develop clear, differentiated value propositions for new and existing services, translating technical functionality into compelling client benefits
• Plan and oversee the go-to-market launch of accounting and advisory services across all REDW service lines and practices.
• Develop detailed buyer personas representing target audiences, including demographics, challenges, decision-making processes, and buying criteria to further optimize messaging, media and content.
• Bridge communication between service line leaders, sales, and marketing functions to ensure cohesive execution and Content & Communications
• Create comprehensive marketing and sales enablement materials including white papers, case studies, blog posts, sales presentations, battle cards, ROI calculators, and website copy.
• Partner with subject matter experts to establish REDW as industry thought leader through high-quality content addressing client problems.
• Collaborate with digital marketing and communications teams to execute multi-channel campaigns that increase brand awareness and generate qualified leads.
• Provide comprehensive training and tools to enable sales teams, ensuring effective communication of service value propositions.

Performance Analysis & Optimization:

• Define and monitor comprehensive KPIs, using data to track campaign success, report on ROI, and identify improvement opportunities
• Continuously improve and streamline the firm's marketing practices and go-to-market processes
• Win/Loss Analysis:
  Conduct systematic analysis of won and lost deals to refine messaging and competitive positioning

• 8+ years of B2B marketing experience (financial services, SaaS, or professional advisory roles encouraged are great, but all industries welcome).
• Proven experience building innovative GTM strategies for diverse service lines or products, including audience design and campaign development across lifecycle stages.
• A hands-on team player experienced with balancing strategic priorities alongside execution details like campaign setup, performance reporting, and optimization.
• Strong comfort collaborating cross-functionally across product/service, marketing, sales, and experience teams.

• Experience with industry systems and tools such as Social Media Management, Word Press, Google Analytics, CRM, Automation, Adobe products and MS Office Suite
• Data Analytics, KPI’s and Campaign Management and Measurement
• Working knowledge of UI/UX, sales funnel improvements, sales optimization
• Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance and ROI.
• Experience with marketing automation platforms (Hubspot), CRM systems, and…