Marketing Strategic Partner, Sports Sponsorships

Overview

Established nearly two centuries ago, FM is a leading mutual insurance company whose capital, scientific research capability and engineering expertise are solely dedicated to property risk management and the resilience of its policyholder-owners. These owners, who share the belief that the majority of property loss is preventable, represent many of the world’s largest organizations, including one of every four Fortune 500 companies.

They work with FM to better understand the hazards that can impact their business continuity to make cost-effective risk management decisions, combining property loss prevention with insurance protection.

The Marketing Strategic Partner works with marketing and business stakeholders to develop and implement marketing strategies and plans for global marketing campaigns and programs. They do this to advance the Revenue, Relationship and Reputation goals of the company, by ensuring effective analysis, planning, development, implementation, measurement, and reporting for the assigned programs.

Amongst other programs, this position will hold a primary responsibility for forwarding FM’s aims in the sports sponsorship arena. We have existing relationships with Rory McIlroy, the LPGA and Boston Common Golf and are looking to maximize the investment and potentially enter other similar investments. This is an exciting opportunity to help activate our sponsor ships through the development and execution of marketing programs that build awareness of and familiarity with FM as a leading provider of commercial property insurance.

This position is located at our Corporate Headquarters in Johnston, RI. Domestic and international travel is required 10-15% throughout the year. This is a full-time office-based position with flexibility for two remote working days each week based on business needs.

• Build relationships with Marketing, Client Service, Sales, and Operations peers within and outside FM to ensure collaborative marketing strategies and the best use of resources to achieve desired results.
• Lead development and oversee execution of marketing strategy, plans, and campaigns, with an emphasis on sports marketing and sponsorship activation.
• Ensure all work is done within agreed-to marketing practices and procedures, and in alignment with the brand positioning, compliance and personalized as appropriate.
• Create and coordinate execution of omnichannel marketing roadmaps (enablement, PR, advertising, multimedia, viral, interactive/web, direct mail, events, exhibits, etc.) aligned to audience journeys and ABM plans, working closely with Marketing, Sales, and Client Service and other internal and external colleagues.
• Contribute to management of agency and vendor relationships for the assigned programs.
• Serve as resource by advising on localization issues, ensuring appropriate campaigns are present in key accounts and markets, addressing local marketing issues as they arise.
• Follow established processes to optimize the effectiveness, efficiency, creativity, agility and quality of programs and tools designed for the market and client-facing teams.
• Monitor metrics to measure the effectiveness of marketing programs; track, analyze, and report on results to optimize impact.
• Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure message consistency and best-in-class client experience.
• Develop a good understanding of client and partner needs and the Client Service and Sales processes to ensure the needs of the business are addressed.
• Ensure projects stay within established budgets and meet objectives.
• Other projects assigned will be handled within appropriate corporate guidelines and in collaboration with marketing and communications peers as well as business unit sponsors.

• Bachelor’s degree in marketing, Communications, or Business.

• 5+ years of marketing experience is required, with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting.

• 8-10 years of increasingly…