Senior Brand Strategist

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

Senior Brand Strategists play a pivotal role in guiding digital marketing projects and ensuring strategic and creative consistency. At Razorfish, they are considered insight finders, developing best‑in‑class analysis underpinned by thoroughness, clarity, and insight. The Brand Strategist will guide all phases of brand assessment, definition, positioning and communication and implementation. Role is responsible for day‑to‑day strategy development and stewardship for marketing programs across the full life‑cycle from conception and proposal through creative briefing, production and insights reporting.

• Lead the development of deliverables such as:
  Personas, customer journeys, communication architectures, interactive/connection/touch‑point plans, campaign plans, and program strategies for client’s owned channels, ensuring strategic and creative consistency for all programs and projects.
• Develop a deep, holistic, and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging trends and support business development activities.
• Conduct research and analysis to understand target users, audience, or consumers and identify opportunities for effective solutions based upon business goals, audience mindsets, and technology capabilities that respond to business‑critical issues, themes and trends.
• Partner with senior team members to develop industry‑leading thought leadership.
• Develop insightful and inspiring briefs to provide focus and direction for creative development.
• Develop strong client relationships and trust based on deep immersion in their business, and simplify complex concepts.

• Comfortable working in a multi‑channel environment – be the team’s trusted strategy voice through an understanding of traditional digital and social platforms, ability to leverage insights and translating them into creative briefs, client presentations, brand, digital & social strategies.
• 5+ years of experience in brand strategy and digital marketing rooted in consumer behavior and 1st party data insights.
• Thorough researcher with the ability to effectively filter information and separate key insights from facts.
• Strong ability to navigate ambiguity and provide clarity and focus for cross‑functional teams.
• Excellent communication, collaboration, and presentation skills.
• Detail‑oriented with the ability to maintain a view of the big picture.
• Ability to run with projects independently with guidance from lead strategist.
• Leadership qualities – can lead internally and externally with presence and value‑add; serving as a trusted strategic advisor.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
• Tuition Assistance.
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere. Publicis Groupe has an office for up to 6 weeks a year…