Head of Marketing

Overview

The Head of Marketing will lead marketing strategy, branding, and lead generation across all business units. This role is responsible for building a unified global brand, supporting sales teams, managing CRM-driven lead systems, and establishing the company’s full marketing foundation.

• Develop and execute group-wide marketing and branding strategies.
• Ensure consistent brand identity across all markets and units.
• Conduct market and competitor research.
• Create communication plans for B2B trading, B2C retail, and customisation.
• Drive lead targets and ensure lead quality for all sales teams.
• Produce marketing materials for B2B partners and B2C.
• Run campaigns for Kingsman Auto and the customisation division.
• Use CRM tools for lead tracking and reporting.
• Lead and develop the marketing team.
• Oversee marketing budget and ensure strong ROI.
• Align marketing activities between HQ and all regional offices.

• 8–10 years of marketing experience, with 3–5 years in a senior/lead role.
• Experience in automotive or trading industries strongly preferred.
• Excellent communication in English, Mandarin is a plus.
• Strong leadership, analytical thinking, and ability to manage multi-country projects.
• Willing to travel to Batam (Indonesia), and Singapore when required.

WFH (Work From Home)

• Executive

• Full-time

• Marketing and Sales
• Wholesale Import and Export