Global Marketing Manager – Alternative Fuels

INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)

The Global Marketing Manager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands‑on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities.

The role reports to the Global Head of Marketing – Alternative Fuels and offers full‑time remote work with opportunities for domestic and international travel.

• Devise, plan and implement an omnichannel digital and account‑based marketing strategy aimed at generating quality leads that support business priorities. (see ‘Digital Marketing’ below)
• Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
• Successfully execute new product launches.
• Collaborate with Vontier’s marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
• Support business development activities by conducting regular industry research to identify new prospects and opportunities (‘whitespace’).
• Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.

• Manage the end‑to‑end lead management and automation process in the Sales and Marketing CRMs.
• Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
• Build custom reports tracking lead status through the sales funnel.
• Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.

• Lead omni‑channel digital and account‑based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
• Build and implement an engaging social media strategy.
• Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
• Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
• Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
• Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.

• Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier’s Creative Studio and/or outside agencies.
• Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
• Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
• Coordinate translation of marketing materials into requisite languages.

• Support ANGI Energy’s yearly exhibition plan across North America and Europe.
• Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
• Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
• Manage event leads, devising and implementing post‑event nurturing campaigns.

• Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
• Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
• Collaborate with Vontier and other fleet‑facing Vontier companies to support the articulation of Vontier’s narrative to the Fleet segment.

• Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.

• Bachelor’s degree in Digital Marketing, Marketing…