VP of Telehealth Marketing

Vice President of Telehealth Marketing

Remote

Compensation: $180,000–$210,000 + bonus (DOE) + medical

Direct Hire

We are partnering with a client that is expanding beyond its traditional brick‑and‑mortar model into a rapidly growing telehealth business. They are looking for a hands‑on, data‑driven VP of Telehealth Marketing to build and scale the marketing foundation for this next phase of growth.

Must Have
:
Hands‑on digital marketing experience specifically within cash‑pay telehealth — including acquisition funnels, conversion metrics, and performance optimization.

• Develop and own the full telehealth marketing strategy across local and national campaigns.
• Direct paid media, brand strategy, and end‑to‑end performance marketing efforts.
• Manage and collaborate with external technical partners (data, analytics, performance marketing).
• Integrate AI and data‑warehouse capabilities to enhance tracking, attribution, and conversion performance.
• Translate data insights into actionable campaign decisions, connecting analytics creative execution.
• Partner cross‑functionally with product and technology teams to improve digital experience.
• Shape the consumer journey end‑to‑end, including UX, form flow, and conversion optimization.
• Contribute to building a centralized, scalable marketing structure for long‑term growth.

• A hands‑on digital marketer who can directly run and optimize campaigns—not just manage agencies.
• Highly data literate, able to analyze performance metrics and filter out “agency noise.”
• Strong technical marketing background, including vendor oversight, funnel optimization, mobile UX, and digital product mapping.
• Ability to understand or write basic code for analytics or automation is a plus.
• Experience in digital innovation agencies, growth‑stage tech, health, or telehealth brands preferred.
• Deep understanding of consumer acquisition, lead gen, and cash‑pay telehealth conversion metrics.
• Entrepreneurial mindset; self‑starter who builds and improves systems proactively.
• Comfortable operating under KPI‑driven expectations (CAC, CPL, conversion rate, retention).
• Must have no active non‑compete and be willing to sign one upon hire.

This client is ready to interview and hire. APPLY NOW!