Copywriter​/Creative Strategist

Overview

Remote/Hybrid:
Lead and Support Wisconsin Region Clients and Growth Plan

Reports to:

President, Randy Mc Daniels

This position is a critical component of the Creative, Account Management and New Business Teams. The challenging and rewarding work involves developing concepts, plans and writing copy to be used in a wide variety of projects for business-to-business and consumer marketing communications along with the creation of audio and video projects. Projects may include print, broadcast and outdoor advertising; collateral materials;

branding, displays and exhibits; audio/video, newsletters; press releases; and more. The Creative Strategist will also write for digital marketing projects, such as websites, e-blasts, e-newsletters, banner ads and especially social media.

Responsibilities and Activities

• Copywriting: develop creative concepts through finished copy that communicates the client’s message—following set marketing goals—maintaining brand consistency. Work within a time-management system to meet deadlines and maximize billable hours. Collaborate with the campaign/project designer and keep the account team informed on progress. Direct/ supervise production of voiceovers for videos and complete radio spots.
• Editing & Proofreading: edit rough copy, check grammar and punctuation; proof final copy, layouts and finished art to catch errors and correct them.
• Directing Photo and Video Shoots: travel to remote locations as needed.
• Client Contact: engage with clients when required; develop rapport and maintain a professional relationship.
• Attend creative team meetings, contribute to discussions, understand client strengths/weaknesses/opportunities/threats, target audience and competitor activity.
• Strategic and creative thinking; prepare copy concepts for internal/client review; write and edit marketing communications copy from conception to completion, incorporating client feedback.
• Aid in the development of proposals and pitch documents, including RFP responses and client presentations.
• Work independently and collaboratively; partner with art directors on brand and concept development.
• Help to produce and direct audio and video production; act in the client’s best interests; stay current with marketing communications trends.
• Manage, write, and handle multiple projects simultaneously; record time at end of each day.

Acquisition of New Business for all divisions within McDaniels Marketing and our digital division, McD Digital, including website development, content management systems, animation, social media, SEO/SEM, and more. This role assists with selling agency services including marketing strategy, branding, advertising, public relations, marketing research and exhibits.

• Work with New Business team members to research prospects within key niches: healthcare, agriculture, tourism, industrial and financial services.
• Utilize phone, direct mail and email to contact potential new clients.
• Attend trade shows and conferences; establish a high volume of activity.
• Collaborate on proposals with agency team members; close new accounts that add value to agency revenue.

Build brand equity for clients and support their success with other Account Management team members. Track and work on projects, proposals, new business pitches for existing core and new McD clients. Attend outside functions and planning meetings with clients and agency teams.

Note:

an account manager at HQ will be assigned to each account to facilitate project completion.

Engage in consistent client contact, develop a professional rapport with clients and McD staff, and collaborate with the creative team (art directors, creative director, writers, designers and account managers).

• This is a deadline/results-driven and competitive industry.
• Additional hours at trade shows, conferences and travel to client locations.
• Quarterly meetings at the McD home office are required to build relationships with the core McD team; lodging will be paid.

Competitive Salary plus commission.

• Commission structure: 15% of gross…