Marketing Manager, Education Industry

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Location:
Logitech is proud to support a hybrid/remote work culture. This full‑time role. We are open to hybrid candidates based near our San Jose, CA and Irvine, CA offices as well as remote candidates in other offsite US locations.

Logitech is seeking a dynamic, seasoned Marketing Manager, Education Industry to join our industry verticals team, which is building a high‑growth business providing innovative technology solutions for our customers. This role will help Logitech drive our expansion in the education industry vertical by bringing a deep understanding of the K12 and higher education IT‑decision maker audiences and leading global marketing efforts for this vertical.

In this role, you will craft strategic marketing and communications plans and content in collaboration with cross‑functional teams to elevate Logitech’s position in the marketplace.

• Marketing strategy and planning : create marketing strategies and campaigns to deepen customer penetration with educational institutions (K12 schools/districts and higher education institutions) and achieve marketing and business objectives in collaboration with cross‑functional colleagues.

• Audience insights and trends : to provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest trends to inform marketing, communication, and product portfolio development in collaboration with Insights colleagues.

• Foundational materials including messaging, personas, competitive positioning and customer journeys.

• Content plans and creation : craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc.

• Channel marketing : develop impactful programs for key partners in collaboration with colleagues in channel marketing and sales

• Industry partnerships : identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.

• Performance monitoring and optimization :
  Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts in collaboration with Marketing Analytics.

• Exceptional experience in relevant B2B vertical marketing in the technology sector

• Deep understanding of and experience marketing to the education IT decision‑maker buyer audience (K12 schools/districts and higher education)

• Channel marketing experience

• Team/interpersonal: ability to lead, collaborate, and influence across functions and groups in a complex, growing organization and with external agencies and partners

• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives

• Communication: excellent writing, editing, presentation and public speaking skills

• Strong analytical skills

• Track record of delivering exceptional business results

• Willingness to travel up to 15%

• Bachelor’s degree or relevant industry experience preferred

This position offers an annual salary of typically between $ 130K and $ 215K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, you may have teams or departments split between working remotely and working in‑house.

Logitech is an amazing place to work because it is full of authentic…