Category & Channel Development Manager - Online

# Category & Channel Development Manager - Online###### Share this job opportunity

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey  diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

The aim of the role is to ensure the full execution of the Trade Marketing strategy concerning Online channel (EC/NMP/HEMA/Fresh/KA-self run), becoming the main point of contact to Sales and Marketing in the development of the Company Plan (Bottom-up), sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual implementation of the agreed activities.
* Keep up to date the channel playbooks for online sub-channels
* Define the online channel, sub-channel and platform long term strategies (co-work with team leader)
* Define guidelines for online channel:
Portfolio, Promotions, Price, Visibility (activation plan), trade spending  (co-work with team leader)
* Define omni channel investment direction and by occasion core SKU and MSL  (co-work with team leader)
* Channel resource allocation based on channel strategy, including but not limited to POSM, Gadget, Sesonal pack, Sampling, etc
* Track and keep improve channel and sub-channel profitability by promotion proposal based on the data analysis by platform by sku;  (co-responsibility with Rev Management + Finance)
* New product launch channel strategy design:
Portfolio, Promotions, Price, trade spending  (co-work with team leader)
* Define the high level activation plans/grid
* Provide recommendations to dedicated campaign on online channels (promotion / price / visibility / focus SKU)
* Trade Marketing, Sales field, KA, Merchandising, Shopper Behavior Understanding, Category Management processes and practices
* Online consumer/shopper trends understanding, Online channel/platform category trends understanding
* Understanding of Commercial Supply Chain process
* People management and cross functional projects management skills, leadership skills, strong analytical skills;
* Fluent in oral and written English
* MS office advanced user
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