Social Media Coordinator

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RIHS Austin Regional Office - Austin, TX 78727

Position Type:
Full Time

Description:

The Social Media Coordinator will collaborate with corporate, business line, and skilled nursing facility team members to further build a cohesive brand identity online and create engaging content across all social media platforms.

This position does allow for remote work, however candidates must reside in Texas.

• Create and execute engaging social media campaigns to increase brand awareness and drive engagement with our brands
• Use a consistent brand voice, image, and messaging for our online presence
• Manage day-to-day social media activities, including content creation, posting, and monitoring of website traffic from social channels
• Engage with our community by responding to comments, reviews, messages, and queries in a timely manner and report to the necessary parties as needed
• Collaborate with cross-functional teams for overall marketing goals and to ensure alignment of social media efforts with the missions of our multiple business lines
• Monitor and analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement
• Confirm appropriate consents are on file to share information
• Other duties as assigned

• Work in a fast-paced environment, adapting to changing priorities and tight deadlines
• Stay up-to-date with the latest social media best practices, trends, and technologies, including the evolving landscape of AI tools for content creation
• Excellent written and verbal communication skills
• Strong attention to detail and proofreading abilities
• Mindfulness of industry regulations regarding patient/resident privacy
• Proficiency in creating digital content, graphics, and editing images for social media posting
• Exercise discretion and independent judgment

• Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field
• Proven work experience as a Social Media Coordinator, Content Creator, or similar role is preferred
• Familiarity with social listening tools and platforms is preferred
• Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics, is preferred