Senior Marketing Manager, Online Brand Protection & Intelligence

Crane Authentication is the world leader in brand authenticity and integrity, with a heritage spanning more than 40 years. We serve many of the world’s leading brand owners, licensors, and media rights owners (including around half of the Interbrand 100 Best Global Brands 2021) and are the only provider that addresses brand value and vulnerability across physical and digital domains. Crane is also a provider of high-security and compliance solutions to governments.

At Crane, designers work with technologists, integrators, analysts, and domain experts to ensure solutions are brand-led, practical, and effective.

As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues, and enforce compliance. Customers from different business sectors and levels of government trust its team of 1,250 people for their expertise in R&D, security design, engineering, and data-driven insights. With a presence in 15 countries on three continents, the Crane Authentication team understands the regional nuances of the opportunities and challenges facing its customers.

The Online Brand Protection & Intelligence (OBPI) segment of Crane Authentication protects and enhances brand identities across multiple digital channels. The segment enables brands to protect themselves against the unlawful misuse of copyrights, trademarks, or proprietary digital material. Crane Authentication operates as a brand partner to our customers, detecting and gathering intelligence, acting on infringements, and enabling our customers with data they can use to make the best decisions to support their businesses.

The Senior Marketing Manager for Online Brand Protection and Intelligence (OBPI) plays a key role in executing and supporting the strategy for OBPI products and services. The Senior Marketing Manager will support the business unit as a trusted partner for brands with an online presence, offering services and solutions that protect and enhance the online revenue of our corporate customers.

In this role, the Senior Marketing Manager will collaborate and implement marketing initiatives for OBPI and support broader Crane Authentication objectives. The role focuses on driving tactical and operational priorities for OBPI including:

• Development of product marketing structure and processes
• Building strong product marketing capabilities and resources
• Ensuring effective systems and tools are in place to enable marketing success

The Senior Marketing Manager works in partnership with Product Management and Sales to help grow OBPI revenue and profitability. This role emphasizes collaboration and execution. The Senior Marketing Manager contributes to business growth through the following core activities:

• Marketing Execution & Planning
• Cross-Functional Collaboration
• Customer & Industry Insights
• Thought Leadership Support

• 8+ years of experience in marketing, product marketing, or related roles; experience with SaaS-based products preferred
• Strong organizational and communication skills
• Ability to collaborate effectively across teams and manage multiple priorities
• Analytical mindset and business acumen to align marketing activities with business objectives
  
  International experience or cultural awareness is a plus
• Demonstrated ability to deliver measurable marketing results

• All prospective employees must pass a background screening check prior to commencing employment.

Crane offers competitive benefits, tailored to each region in which we operate. In addition to benefits, our employees enjoy perks such as company-sponsored wellness programs, volunteer opportunities, regular team building and engagement events and learning and development opportunities.

We value diversity at our company. Everyone who applies with the qualifications will receive consideration for employment without regard to: age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

• 401(k)
• 401(k) matching
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

• Mid‑Senior level

• Full‑time

• Marketing

• Computer and Network Security and Information Services