Marketing Manager - Western Lifestyle​/Remote Position; Texas- c

Marketing Manager – MUST HAVE EXPERIENCE WITH WESTERN LIFESTYLE – Remote position (Texas-based candidates only)

Our client is a leading Western lifestyle footwear brand recognized for its handcrafted products that blend tradition, artistry, and modern design. Each piece tells a story — celebrating individuality, craftsmanship, and the authentic spirit of the West.

With a strong heritage and a passionate following across the U.S. and internationally, the company is entering an exciting phase of growth, expanding its retail footprint and investing in brand modernization. It now seeks a strategic and data-driven Marketing Manager to strengthen its emotional connection with consumers, elevate brand relevance, and accelerate commercial performance.

THE POSITION

This is a newly created Marketing Manager role responsible for leading brand positioning, institutional communication, and cultural relevance for the group’s U.S. brands under a matrix structure.

The Marketing Manager will serve as the architect of U.S. brand strategy, translating heritage, craftsmanship, and design DNA into compelling, locally resonant storytelling, content, and brand experiences across retail, e‑commerce, marketplaces, and cultural touchpoints.

This role is intentionally not focused on paid acquisition or performance marketing. Those functions sit elsewhere in the organization. The mandate here is brand building at its core: positioning, narrative, content, PR and influencers (nonperformance), brand activations, and excellence in execution across all consumer-facing environments.

A key success factor is the ability to balance attention and rigor across two brands with different growth dynamics, ensuring that both receive clear objectives, disciplined prioritization, and brand-specific KPIs. This is the kind of role for a builder: someone who can create momentum where it’s needed most, elevate creative standards, and bring urgency, structure, and consistency to how the brands show up in the U.S. market.

MAIN RESPONSIBILITIES

• Develop and execute the U.S. brand positioning and communication strategy for both brands, ensuring clear differentiation, cultural relevance, and long‑term equity.
• Define annual brand objectives and KPIs by brand, aligned with broader commercial, retail, and channel strategies.
• Lead market intelligence efforts, including customer segmentation (ICP), competitive benchmarking, and trend analysis, translating insight into actionable strategy.
• Brand & Campaign Management
• Partnerships & Community Engagement
• Cross-Functional Collaboration
• Analytics & Performance Management

THE CANDIDATE

The ideal candidate is a strategic and hands-on marketing professional who thrives at the intersection of brand storytelling and commercial impact. They are passionate about connecting with the Western lifestyle consumer, bring a balance of creativity and data-driven decision-making, and possess the agility to operate in a fast-moving, entrepreneurial environment.

Professional Experience

• 7+ years of progressive marketing experience, with meaningful ownership of brand positioning, communications, or content in the U.S.
• Background in consumer brands such as fashion, footwear, accessories, lifestyle, or accessible luxury.
• Proven experience adapting international brand assets for the U.S. market with cultural fluency.
• Experience with PR, influencers/UGC, branded content, and brand activations (non-performance focused).