Product Marketing Specialist- Insurance Solutions

Product Marketing Specialist – Insurance Solutions

At Cotality, we drive the property industry with technology and data. This role is part of the Insurance Solutions Product Marketing Team focused on weather products. You will shape go‑to‑market strategy, positioning, and messaging; collaborate with product, sales, and marketing teams; create high‑impact campaigns; and deliver exceptional customer experiences.

• Go‑to‑market strategy:
  Develop and execute comprehensive go‑to‑market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with the product roadmap.
• Positioning & Messaging:
  Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials.
• Market Research & Competitive Analysis:
  Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features.
• Content Development:
  Produce high‑quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as Hub Spot, Salesforce, etc.
• Sales Enablement:
  Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.
• Customer & Product Advocacy:
  Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy.
• Performance Tracking & Reporting:
  Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics.
• Cross‑functional
  
  Collaboration:
  
  Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing.
• Global/Regional Strategy:
  Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally.
• KPIs & Metrics:
  Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement.

• Large (~$2B+ revenue) formerly public information services and data business with durable cash flow and profitability regardless of macroeconomic conditions.
• Company certified as a global "A Great Place to Work".
• Hybrid or remote working model – flexible schedule with occasional in‑office days.
• Competitive compensation and benefits.
• Career path for continued professional growth.
• Access to our world‑class self‑development portal, centered around you as the employee.

• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Experience:
  
  2+ years of experience in product marketing, with a proven track record of managing go‑to‑market strategies and executing successful B2B product campaigns.
• Skills & Abilities:
  Strong strategic thinking and ability to analyze market data and customer insights; excellent written and verbal communication skills; mastery of content creation and campaign management; experience with product launches and lifecycle marketing; ability to work cross‑functionally and manage multiple projects simultaneously; expertise with digital marketing tools (e.g., Hub Spot, Marketo), CRM platforms (e.g., Salesforce), and analytics software (e.g., Google Analytics);
  
  passion for technology/products and a deep understanding of market trends and customer needs.
• Certifications:
  
  Pragmatic Marketing certification, Agile Product Management certification, or related professional certifications are a plus.

Entry level

Full‑time

Sales, Marketing, and Product Management

Information Services, Real Estate, and Technology, Information and Media

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Tuition assistance
• Disability insurance

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