Loyalty Marketing Manager Remote

Responsibilities

• Develop and execute the overall strategy for David’s Diamond Loyalty Program to maximize membership growth, retention, and engagement
• Analyze program performance metrics, customer behavior, and sales data to inform strategy and optimize campaigns
• Identify opportunities for both paid and free loyalty programs, including tiered memberships, VIP experiences, and other engagement models
• Build and manage partnerships with external brands to provide compelling perks, offers, and co-branded experiences for members
• Develop creative offers, promotions, gifts with purchase, sweepstakes, and other loyalty incentives that drive both acquisition and repeat purchase behavior
• Collaborate with internal merchandising, e-commerce, and retail teams to ensure program offers are aligned with business objectives and seasonal initiatives
• Plan, execute, and optimize multi-channel campaigns (email, social, in-store, digital advertising) that drive loyalty engagement, traffic, and revenue
• Work cross-functionally with channel leads (e.g., email/CRM, social, website, stores, content, PR) to deliver on loyalty strategies and initiatives

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years of experience in loyalty marketing or customer engagement programs
• Proven track record of growing membership programs, while driving traffic and revenue through loyalty initiatives
• Experience managing partnerships and developing co-branded offers with external brands
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations
• Experience managing promotional loyalty budgets and optimizing ROI
• Excellent communication, project management, and collaboration skills, with proven experience working cross-functionally
• Strategic thinker with creative problem-solving abilities

• Experience in retail, fashion, or bridal industries
• Knowledge of loyalty platforms and CRM systems
• Experience with both digital and in-store loyalty activation

• Rewarding Environment and Competitive Pay
• Generous Team Member Discount After First Pay Period
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401(k) Program
• Paid Vacation, Sick Days & Holidays
• Pet Benefits