Senior Marketing Effectiveness Officer

Key Responsibilities Marketing Effectiveness & Performance Measurement

• With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision-making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled ensuring learning is embedded into planning cycles by the Senior Planning Manager.

• Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.

• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test-and-learn culture across the organisation.

• A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
• Increased understanding and clarity in how marketing success is defined and reported.
• Evidence of performance insight actively shaping planning, channel selection and investment.
• Improved ability to demonstrate marketing’s contribution to income and growth.
• Strong confidence from senior leaders in marketing effectiveness.

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem-solving skills.
• Able to communicate complex information simply and compellingly.
• Curious, evidence-led mindset always seeking to understand what’s working and why.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis work streams simultaneously.
• Collaborative and proactive, able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD
.

Circa £36,000 per annum, plus benefits.

The closing date for applications is the 11th January 2026
, with interviews being arranged once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business.

Although a possibility, this will only happen in exceptional…