Senior Marketing Communications Director

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Senior
Marketing Communications Director based in Seattle. This hybrid position involves regular work performed from a home office environment, regular meetings in the office and remote locations for business meetings and events, some of which are outdoors.

The Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. The Senior Marketing Communications Director provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science.

This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us onLinked

In,Instagram,Facebook,X, and atheart.jobs.

Brand Integrity

• Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.

Traditional and Digital Media

• Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the market.
• Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.
• Secures formal media partnerships/sponsor ships for various events, campaigns and cause initiatives as appropriate.
• Pitches “big picture” stories, focusing on hard news, feature and research stories, to the specified media market.
• Researches and prepares media and background materials to support American Heart Association policy issues and community programs.
• Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.

Overall Campaign Development and Traction

• Work closely with internal partners to be an innovator and market disruptor. Seek new approaches to transforming sponsorship communications and marketing deliverables. Steward current sponsor ships and expand into new industries. Help craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns. Contribute to campaign revenue through health asset sponsor ships/activations.
• Develops and submits proposals outlining the details of the partnerships/sponsor ships.

Elevate Visibility of Local Divisions as Engaged Community Stakeholders

• Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including helping identify and recruit potential committee and board members.
• Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media…