Sports Marketing Manager for California Sports Sunglass Brand; Cycling, Baseball, Racquet

Sports Marketing Manager for California Sports Sunglass Brand (Cycling, Baseball, Racquet)

Annual Salary is $100k-$200k depending on experience and skillset.

Supacaz is a leader in high-performance cycling products, blending cutting‑edge technology, design, and style to set trends in the industry. Since its founding in 2012, the company has consistently expanded, doubling or tripling sales year over year. Specializing in accessories, apparel, tools, and shoes, Supacaz has established itself as a market share and design leader in cycling. With offices in California, Taipei, and Tokyo, Supacaz offers a dynamic environment for self‑motivated individuals who take pride in their work and share a passion for cycling.

This is a full‑time hybrid role for a Sports Marketing Manager, based in Irvine, CA, with opportunities for remote work. The Sports Marketing Manager will create and execute innovative marketing strategies to promote the brand across the cycling, baseball, and racquet sports markets. Daily responsibilities include managing marketing projects, developing strong relationships with athletes and brand ambassadors, coordinating public relations efforts, and driving brand awareness to expand market presence.

The role additionally involves overseeing marketing initiatives that align with brand goals and fostering collaboration across teams.

• Sports Marketing and Marketing expertise, with the ability to develop and execute creative strategies to enhance brand visibility
• Strong Communication and Public Relations skills to effectively collaborate with athletes, partners, and stakeholders
• Experience in Project Management, ensuring the successful planning and execution of campaigns within timelines and budgets
• A passion for cycling or active interest in sports and outdoor activities
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proficiency with digital marketing tools, social media platforms, and analytics

Entry level

Full‑time

Marketing and Sales

Sporting Goods Manufacturing

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