Sr. Manager, Marketing

Foundation Medicine, Inc.

Full Time

The Senior Manager, Marketing leads marketing activities for assigned customer channel(s) by developing, managing, and executing strategies and tactical programs to achieve business objectives and financial goals. The Senior Manager, Marketing builds the Foundation Medicine brand by clearly articulating the value of Foundation Medicine's portfolio of tests and services, identifying and prioritizing market opportunities, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results.

• Lead all marketing activities associated with assigned customer channels(s).
• Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., payers, providers, pathologists, directors, c-suite) and their respective roles in test/partner selection.
• Display an in-depth understanding of all aspects of the customer journey(s); frequently and proactively seek out ways to improve the experience for all involved.
• Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g., research, field sales, voice of customer, etc.); identify and apply insights to shape/refine strategies and build the Foundation Medicine brand.
• As needed, request research, brief agencies and provide input on research materials to ensure research answers business needs.
• Proactively engage with customers to uncover, articulate, and apply insights to enrich business plans and communication strategies; proactively seek solutions to business challenges.
• Own the development and execution of robust strategic marketing plans, utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities to deliver business targets.
• Support the development of launch plans, providing analysis and insights to effectively bring new products and services to market.
• Anticipate risks to marketing strategies, proactively assessing scenarios and creating contingency plans.
• Understand and drive brand positioning, ensuring it is brought to life consistently with customers across multiple channels, traditional and digital in nature.
• Build insightful content and marketing campaigns that engage relevant audiences, and deliver business results.
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to customers, marketing, commercial operations, sales, medical, legal, regulatory, corporate communications, executive leadership, creative and media agencies/vendors.
• Work closely with the sales team, listening to their feedback, clearly communicating marketing strategy, and ensuring access to the tools necessary to effectively engage with customers.
• Work autonomously to make decisions and act, in alignment with portfolio value proposition, customer needs and business goals; think strategically when making choices and exhibit a customer-centric approach, putting customer needs first in all decisions.
• Partner with training team to ensure sales teams have appropriate training to effectively execute marketing strategies.
• Provide commercial organization with messaging and tools to differentiate portfolio in the marketplace.
• Accurately forecast financial impact of marketing initiatives.
• Actively track tactical performance metrics and report progress toward goals, adapting approaches where required to optimize marketing activities and drive business outcomes.
• Effectively manage marketing budget to achieve brand objectives.
• Utilize project management and collaboration skills to deliver against timelines, identifying potential risks as they arise and exhibiting a bias for action to get solutions to the market quickly.
• Simplify and explain complex concepts to different audiences.
• Embody a continuous improvement mindset in day-to-day activities.
• Complete all work in accordance with Foundation Medicine legal and compliance guidelines.
• Coach and develop team members.
• Travel up to 25% of the time.
• Other duties as assigned.

• Bachel…