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Performance Marketing Coordinator

Remote / Online - Candidates ideally in
New Haven, New Haven County, Connecticut, 06540, USA
Listing for: SalaryGuide
Remote/Work from Home position
Listed on 2026-01-07
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 50000 - 70000 USD Yearly USD 50000.00 70000.00 YEAR
Job Description & How to Apply Below

Responsibilities

  • Manage paid media campaigns including Search, Social, Display, and Video
  • Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing
  • Report on campaign performance and provide insights and strategic recommendations for performance improvement
  • Collaborate with Account Management, Strategy, Analytics, and UX internal teams
  • Build digital media campaigns and support day-to-day campaign management and optimizations
  • Manage, monitor & communicate pacing and performance for selected clients
  • Generate ad mock-ups for internal & client review
  • Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations
Requirements
  • 0-1+ years of agency/in‑house performance marketing experience
  • 0-1+ years of experience working in ad consoles such as Google Ads, Meta, etc. Familiarity with paid search and paid social is strongly preferred.
  • Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines
  • Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations
  • 0-1+ years of experience in campaign planning and activation (Search, Social, Display, Video, etc.)
  • Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
  • Familiarity with CRO and/or SEO is a plus
Preferred
  • Experience in campaign planning and activation (Search, Social, Display, Video, etc.)
  • Familiarity with tagging platforms (Google Tag Manager, Tealium etc.)
  • Familiarity with CRO and/or SEO is a plus
Benefits
  • Healthcare, Dental & Vision Insurance, Theo covers 75%
  • Matching 401K - 100% up to 4%
  • Unlimited PTO
  • Maternity/Paternity benefits
  • Remote work support
  • Complementary supplemental insurance
  • Unlimited volunteer time
  • Charity matching
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