Consumer Lifecycle Marketer

About the Role

Hinge Health is seeking an experienced Consumer Lifecycle Marketing Associate Manager to lead growth marketing initiatives that enhance user engagement, retention, and business outcomes across our product suite. This role requires strong marketing and analytical skills, sound professional judgment, and the ability to navigate ambiguity while working on diverse challenges. You will be responsible for independently managing work streams, delivering measurable results with minimal oversight, and developing cross‑functional influence and leadership.

Key responsibilities include analyzing customer data, segmenting audiences, and designing personalized campaigns that connect with our diverse user base. You will also collaborate with product teams to launch new program features aimed at driving incremental engagement and retention.

We’re looking for someone with a proven ability to develop and execute marketing strategies at scale, a passion for delivering value to consumers, and a commitment to helping people move beyond pain. If this sounds like you, we’d love to meet you.

• Develop and refine messaging and positioning that clearly communicates our value proposition and differentiators to target audiences.
• Design and optimize lifecycle and growth marketing campaigns to drive member engagement, retention, and measurable business impact, working with creative and marketing automation teams.
• Conduct and leverage market research and audience analysis to inform marketing strategies and ensure alignment with audience needs and company objectives.
• Analyze marketing and campaign performance data to evaluate effectiveness, identify opportunities, and inform ongoing optimization efforts.
• Collaborate with stakeholders across Product, Data Science, Creative, and Marketing Automation to translate business decisions into actionable marketing plans and ensure alignment on goals.
• Own and drive product feature and program launches, from planning through execution and measurement.
• Proactively identify and troubleshoot issues, working with partners to resolve blockers and ensure program success.
• Prepare and present clear, data‑driven updates and recommendations to stakeholders to inform decision‑making.
• Build capabilities to independently lead complex work streams and influence cross‑functional partners.

We believe that remote work and in‑person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog‑friendly workplace program.

• 4+ years of experience in growth marketing, lifecycle marketing, or a related field, preferably in a fast‑paced, cross‑functional environment.
• Demonstrated ability to independently lead multiple projects or campaigns from ideation through execution and analysis.
• Excellent written and verbal communication skills; able to tailor messaging for technical and non‑technical audiences.
• Strong analytical skills; comfortable working with data to inform strategy and measure results.
• Knowledge of marketing automation tools, campaign management platforms, and/or CRM systems.
• Proven ability to collaborate effectively with cross‑functional teams and manage stakeholders.
• Comfort with ambiguity and ability to exercise sound professional judgment.
• Growth mindset and proactive approach to problem‑solving and continuous improvement.

This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $112,000- $168,000.

Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of…