Shopper Marketing Manager - Asda & Morrisons; Baby & Bev

Position: Shopper Marketing Manager - Asda & Morrisons (Baby & Bev)

Shopper Marketing Manager - Asda & Morrisons (Baby & Bev)

Join to apply for the Shopper Marketing Manager - Asda & Morrisons (Baby & Bev) role at Danone

About The Job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey .

Role Purpose

To deliver excellent execution within key strategic grocery customers, responsible for the management and delivery of the Shopper strategy across all Baby & Beverages categories.

Key Activities Analytics

• Analysis of shopper data and previous activations to provide insight for campaign plans by customer
• Monthly budget forecasting and reviews by category, adjusting accordingly based on data
• Ownership and delivery of campaign performance and target tracking

Customer Engagement

• Nurture and manage your day-to-day customer contacts
• Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this

Project Management

• Working closely with Sales and Marketing ICX team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
• Working with a small number of customers to collaboratively plan and execute tailor‑made shopper plans to budget, evaluating and adapting as necessary
• Responsible for the excellent execution of NPD in specific customers
• Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
• Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI

Engagement & Development

• Being an active member of the Shopper team
• Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day‑to‑day challenges

About You

We would like you to demonstrate your following key skills

Leadership Expectations

• Able to build good relationships authentically and quickly
  - Able to work autonomously to find solutions to challenges
  - Able to build their network and can engage others through clear communication

Functional capabilities

• Understanding and experience of successful project management
  - Ability to use questioning and listening to gain true needs of customer/ agency
  - Able to demonstrate experience of successful negotiations
  - Good level of commercial acumen

Salary Bracket

£45,000 to £57,000 per annum.

About Us

At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.

We believe in the benefits of working both in the office hub and e in the hub enhances community, problem solving and innovation, while home working supports focus, learning and wellness.

Our hybrid working framework is designed to help you perform your role in the most efficient way. Your manager will guide how you split your time between home and your nearest hub, based on your role and business needs.

The aim is to support you in doing your best work, while creating connection moments that matter.

We have a range of flexible benefits and excellent rewards,  to find out more.

Inclusion and Diversity (I&D) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.

The closing date for applications is 16/01, you will therefore hear about your application after this date.

Seniority level

Not Applicable

Employment type

Full-time

Job function

• Marketing and Sales
• Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing

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