Director of Paid Media - Remote

Job Description

Job Description

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.

With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest‑growing companies, we stand as a testament to what it means to push beyond limits. Our mission is clear : to unlock the limitless potential within every individual. We believe in the power of relentless self‑improvement, resilience, and the courage to continuously seek a better version of ourselves.

Through our best‑in‑class products, we don’t just fuel the body; we inspire the spirit of personal excellence.

Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

We’re looking for a remote Director of Paid Media to own the end‑to‑end paid media strategy that fuels Alpha Lion’s growth. This is a high‑impact role leading a 7‑figure monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world‑class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.

• Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
• Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
• Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
• Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.

• Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
• Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
• Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
• Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue.

• Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
• Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
• Lead Creative Strategists to drive data‑backed creative iterations, leveraging direct response principles and consumer psychology.
• Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue.

• Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
• Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
• Collaborate with CRO to design and deploy A / B tests improving core metrics :
  Margin, CAC, Subscription Rate, PpV, and AOV.

• Design and document cross‑functional workflows linking creative, forecasting, and unit economics for acquisition goals.
• Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
• Implement continuous process improvement to ensure speed, scalability, and quality in execution.

• 7+ years of experience in Paid Media, with proven success in scaling DTC brands.
• Deep expertise in Meta Ads and Google Ads; familiarity with Tik Tok and emerging platforms is a plus.
• Strong analytical skills with experience managing budgets at $1M+ / month.
• Proven track record of unlocking and scaling new acquisition funnels.
• Experience leading creative strategy, testing frameworks,…