Assistant Director of Social Media

Why the Assistant Director of Social Media for AOII:

As the Assistant Director of Social Media for AOII, you will be a vital member within the AOII Communications Department by managing AOII social media accounts and supporting collegiate chapters with social media and public relations initiatives to improve digital engagement, promote brand awareness and loyalty, educate AOII members, and foster positive experiences for all who engage with AOII.

• Director of Communications

• Create and manage a content calendar for multiple AOII social media channels
• Create dynamic content for multiple AOII social media sites
• Oversee the AOII Hootsuite platform for scheduling and publishing social media content
• Manage and monitor AOII social media sites, including Instagram, Facebook, Facebook pages, Tik Tok, and Linked In, and engage with audience members
• Monitor, track, and interpret social media analytics across all platforms to evaluate performance, engagement, and audience behavior.
• Provide individual coaching and support to collegiate chapters as assigned to strengthen social media strategy and public relations on their respective campuses and in their communities
• Act as the lead coordinator for AOII’s Project PR initiative.
• Partner with the Director of Communications and Assistant Director of Editorial Content to create content to promote our vendors and marketing partners
• Collaborate with the Communications team on public relations initiatives and strategic marketing initiatives.
• Serve on the Communications team to support AOII in any related duties required or requested by the Executive Director or Assistant Executive Director
• Member of the Fraternity Communications Association (FCA)

• Strong written and verbal communication skills and proven track record of growing audience engagement, reach, and brand awareness across platforms.
• Strong social media skills with proven experience
• Experience creating and editing photo and video content for social media
• Understanding of ever-changing social media trends and best practices
• Active listening and problem-solving skills
• High attention to detail
• Ability to maintain strong brand awareness
• Strong interpersonal skills, including the ability to easily engage others in positive dialogue one-on-one or in a group setting, and at many different levels
• High level of emotional intelligence
• Skills at prioritizing duties, working under time constraints, handling multiple tasks, and able to direct others to execute shared plans and goals
• Ability to maintain confidentiality
• Ability to think and act independently, and the ability to work individually or as a member of a team
• Ability to scan an audience and tailor messaging in the moment
• Excellent organizational skills and attention to detail
• Experience developing, managing, and executing social media campaigns

• Bachelor’s degree in communications, public relations, marketing, or related field
• Experience creating, curating, and editing content for multiple social media channels
• Skilled in Canva or Adobe Creative Suite
• Experience with Hootsuite and/or Later Social preferred
• Knowledge of current social trends and updates to platforms
• Ability to monitor and post content during and after business hours, including holidays as needed
• Ability to effectively read, write, and speak the English language
• Physical mobility and dexterity to transport files and operate general office equipment (telephone, fax, copier, computer, etc.)
• Experience in the Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
• Must be able to work evening and weekend functions as necessary
• Must be willing and able to travel as needed
• Membership in a Fraternity/Sorority preferred
• Two to four years of relevant experience preferred
• Experience with AP Style preferred

• Office setting based in Brentwood, TN, with remote work capabilities
• Prolonged periods of sitting at a desk, working on the computer
• Must be able to lift up to 15 pounds at times

• $52,000 - $58,000

The job description is not designed to cover or contain a comprehensive listing of…