Lifecycle Manager - Health & Wellness - REMOTE; PST

Hi-Altitude Brands is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving our customers' lives. We are seeking an experienced Lifecycle Manager to own the development and ongoing management of our loyalty and rewards program, encompassing product review acquisition, subscriptions, and all factors impacting the lifetime value (LTV) of our customers.

This role will champion ongoing improvements across our targeted key performance indicators, including but not limited to retention and churn rate, subscription and product review acquisition, and LTV. As a key member of the marketing team, the Lifecycle Manager will initially report to the Chief Marketing Officer and ultimately to the Director of E-commerce.

• Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement
• Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans
• Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact
• Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business

• Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns.
• Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages.
• A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize open, unsubscribe, and click-through rates, product review acquisition, and overall conversion performance.
• Build and manage campaign flows for onboarding, replenishment, upsell, loyalty, win-back, product review acquisition, and re-engagement
• Stay current on lifecycle marketing trends, privacy regulations, customer behavior insights, and platform updates.
• Ensure all campaigns comply with FTC regulations, TCPA, CAN-SPAM, and other relevant marketing laws

• Develop and execute comprehensive retention strategies to reduce churn and maximize customer lifetime value.
• Analyze customer behavior data to identify at-risk segments and implement targeted intervention campaigns.
• Create and optimize customer journey maps to eliminate friction points and enhance the overall experience throughout the subscription lifecycle.
• Design and implement strategies to drive subscription acquisition, upsells, and renewals.
• Manage pricing experiments and promotional campaigns to optimize conversion rates.
• Collaborate with product and marketing teams to develop compelling subscription offers, branded merchandise, and packaging strategies that align with customer needs and business objectives.

• Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives customer retention, lifetime value (LTV), average order value (AOV), subscriptions, and overall repeat purchases.
• Define program structure, point systems, reward tiers, and redemption mechanisms.
• Monitor program performance metrics and iterate based on customer feedback and behavioral data to optimize participation and maximize the impact on retention.
• Partner with the design team to ensure the program is visually compelling and representative of the brand book and style guide.
• Lead vendor evaluation, RFP development, and selection for the loyalty and rewards platform
• Define business requirements, scoring criteria, and ROI expectations for loyalty vendors
• Own implementation planning, launch strategy, and post-launch optimization
• Ensure loyalty program is tightly integrated with subscriptions, reviews, and lifecycle communications
• Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact

• Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints in the…