Customer Marketing Manager

Responsibilities

• Lifecycle Marketing:
  Develop and optimize the customer journey:
  Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience
• Lead Cross‑Sell, Upsell, and Expansion Motion:
  Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement
• Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs
• Work collaboratively with Sales, CS, Product, and Marketing teams
• Measure and Report Success:
  Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders
• Analyze and compare campaigns to strategize on experiments to increase renewals, cross‑sells, referrals, and expansion opportunities

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience working with multiple SaaS products is required
• Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)
• Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy
• Strong understanding of the customer lifecycle and customer journey mapping
• Experience using marketing automation tools (Hub Spot, Salesforce, Hockeystack, Appcues/Pendo)
• Proficiency in data analysis and using metrics to optimize campaign performance
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

• Bonus if you’ve worked in the multifamily industry

• 100% remote workplace
• Flexible Vacation Policy
• Medical, Dental, and Vision Insurance
• 100% paid Short‑Term Disability, Long‑Term Disability, and Life Insurance Program
• 401k Program
• No A
  ** hole policy