Brand Relations Manager Ireland; PR & Comms

Position: Brand Relations Manager Ireland (PR & Comms)
personalise marketing, including social media features. Brand Relations Manager, UK&Ireland (PR & Comms) page is loaded## Brand Relations Manager, UK&Ireland (PR & Comms) locations:
Slough time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
January 16, 2026 (7 days left to apply) job requisition :

** Job Description
** We are looking for a skilled Brand Relations specialist with a flair for brand communications, storytelling and brand guardianship sitting on a fixed-term contract with an end date of 2nd March 2027 based in our Slough UK & Ireland (UKI) Head Office. Sitting in a wonderful brand this role is key to how we communicate about our business, our values, and our brands through the delivery of plans that engage and inspire our audiences.

In return, we will encourage you to succeed and personally develop in a function committed to supporting business growth and to put outstanding toys into the hands of happy children.

For all that hard work we offer a flexible way of working (2 days working from home per week), a competitive salary and benefits package with a strong bonus potential.
No relocation assistance is offered for this position    #
** Core Responsibilities
*** Develop and deliver impactful earned campaigns across PR, influencer and creator marketing, events and brand partnerships via global earned strategies that are adapted to local earned efforts.
* Partner closely with the UKI Brand team to ensure integrated plans are developed and delivered through our Owned, Earned, Shared and Paid (OESP) framework.
* Work with a PR agency to follow campaign performance, prepare evaluation reports and use data to help drive future campaign planning.
* Collaborate with both internal and external partners in campaign development, as well as Global and Regional teams ensuring local requirements are represented in global campaigns.
* Proactively drive the day-to-day press office and manage local PR and events agencies, ensuring they deliver a high quality of results that support our business objectives aligned to campaign-specific metrics#
** Play your part in our team succeeding!
** The purpose here is to manage the external reputation of our brand by working in collaboration with the Senior Brand Manager, driving earned activity that supports brand growth and support the LEGO Group’s business objectives on a wider scale.
* In-depth experience in a PR or Communications role at agency or in-house with a consistent record of delivering standout PR campaign storytelling preferably for consumer-focused international brands.
* Outstanding communications skills (verbal and written), ability to deliver presentations and a record in generating and maintaining business relationships.
* Strong media relations and agency management experience with proven expertise in end-to-end creator and influencer marketing, from briefing to delivery as well as both campaign management and crisis communications
* Strong project management and collaboration methods both internally and externally drive sustainable business relationships and results.
* A drive for results that champions effectiveness and data centricity, bravery to assess hypothesis with a test and learn approach that feed into commercially viable actions.
* Proficiency in English both written and spoken.
* Our hybrid working model is 3 days in the office, 2 days from home.#
** Join the global LEGO family!
** Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in…