Director, SEM; Remote

Director, SEM (Remote)

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We are looking for a strong, passionate, and energetic Paid Search professional to drive growth and strategic oversight across the paid search department with a focus of working on our largest accounts. We are looking for someone passionate about search-driven performance marketing and well-versed in other digital acquisition channels. This individual should be a people-focused leader who enjoys hands‑on, cross‑functional collaboration and wants to join a fast‑growing, innovative digital agency that is hyper‑focused on client performance and ROI.

• Serve as Paid Search lead on one or more of the larger search accounts in the agency, delivering strategy and hands‑on optimizations with other Paid Search and channel team members
  • Own Paid Search strategy for multiple accounts
• Present Paid Search strategy, performance, and tactical priorities to client stakeholders
  • Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations
• Partner with cross‑channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting
  • Understand insights to inform performance changes and direct optimizations
• Define roles & responsibilities for client Paid Search teams and delegate work to supporting team members
• Own pacing across your book of business and ensure all campaigns are spending to the desired target
• Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities
• Opportunity to manage others, from Account Managers to Associate Directors
  • Manage your team in advanced SEM skills, multi‑channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc.
  • Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals
  • Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy
• Attend in‑person team meetings, events, and client presentations as business needs arise, approximately 1–2 times per quarter
  • Strong communication and professional presence required
• Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health
• Contribute to overall department trainings, POVs, award submissions, and case studies
• Participate in new business pitches and conduct audits across the Google ecosystem

• Generate and oversee strong revenue growth from client renewals
• Participate in onboarding, renewal calls, and other important client communications with top Google advertising accounts
• Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives
• Analyze performance data and KPIs

• 7+ years of Paid Search experience
• Passion and willingness to embrace Automation and AI
  • Comfortable with script adoption, using AI to help with reporting, insights, and visuals for presentations
  • Open to testing different workflows utilizing AI to help optimize output, stay organized, and create efficiencies
• Possess a strong POV on the future of search and the role of AI/automation across SEM/Shopping
• Experience handling direct management of Paid Search budgets of at least $1MM in monthly ad spend
• Experience directing strategy for B2B Lead Generation clients
  • Bonus for those with experience managing multiple lines of business
• Experience in You Tube, App Campaigns, Performance Max, Demand Gen, in addition to traditional paid search and shopping
• Advanced slide presentation skills
• Intermediate to advanced Excel and Google Sheet skills
• Strong and persuasive communication when discussing paid search performance with clients and your team
• Ability to work collaboratively across large teams
• Experience presenting paid search strategy to marketing executives, large teams, and senior audiences (VP+)
• Have 3+ years of management experience with at least two…