Associate Director, Marketing and Communications

Associate Director, Marketing and Communications

Job Title Associate Director, Marketing and Communications

Location

Campus

Commitment to On-Campus Experience

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in‑person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus.

Remote work arrangements are limited in accordance with University policy.

Pay Range

Pay Range $72,500 - $90,000

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level S5

FLSA Status

FLSA Status Exempt

Hours

Standard University business hours
8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type

Job Type Full-time

Unionized Position Code Not Applicable

Job Description

The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the school’s integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high‑impact content that elevates Whitman’s reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience.

The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitman’s spring digital magazine and fall School Report.

In collaboration with the school’s graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University.

Education and Experience

• Bachelor’s degree in communications, journalism, marketing, public relations or a related field.
• 5+ years of professional experience in marketing, communications, editorial content development or a related discipline.
• Experience in higher education communications, marketing, public relations and/or journalism.

Skills and Knowledge

• Familiarity with content management systems (CMS), email marketing tools and project management systems.
• Understanding of digital marketing, SEO principles and evolving communication trends.
• Experience supervising or coordinating the work of interns, assistants or content contributors.
• Comfort working with data, analytics and strategic reporting.
• Experience managing editorial calendars, publications or multi‑piece content projects.
• Ability to translate complex information, especially faculty research, into accessible, engaging content.
• Strong organizational skills with the ability to manage multiple projects on deadline.
• Ability to work collaboratively with colleagues across academic and administrative units.
• Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
• Commitment to the mission and values of the Whitman School.

Responsibilities

• Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitman’s website and digital channels.
• Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards.